Importance of Cash Management in Small to Medium Sized Businesses Essay

Importance of Cash Management in Small to Medium Sized Businesses - Essay Example Cash management is important to SME as it regulates cash flow and prevents prolonged cash shortages that result from too much difference between cash inflows and cash outflows.3 Cash inflows come from customers, lenders and investors, while cash outflows include payments made to suppliers, creditors and as employee salaries. Negative cash flow occurs when cash outflow is more than cash inflow (due to several reasons such as weak debtor collections, outdated inventory, etc.); in such a situation, the SME is forced to borrow money from lenders, otherwise it will be in bad trouble – the main source of which is non-payment of dues to creditors, suppliers and employees. SME do their best to avoid this scenario and instead strive to attain a positive cash flow, which takes place when the cash inflow is more than the cash outflow. The overall aim of the SME is to generate profit. But the amount of profit earned is meaningless if the SME does not experience a positive cash flow, simpl y because it is possible to spend cash, not Cash management techniques of SME and consumers are similar in several ways, while they also differ in many ways. SME cannot therefore practice all techniques as consumers and vice versa. There are 5 cash techniques of consumers that SME can practice, as these are sound methods conducive towards generating a positive cash flow as well as profit for the enterprise. Firstly, it is important and practical to prepare a cash flow projection for a certain period (usually 6 months), forecasting the income and expenditure over that period.5 Secondly, it is a good practice to set aside a certain amount as emergency fund to be used in case of unexpected developments.6 Thirdly, leasing of equipment presents a better alternative as compared to purchase, as the former does not result in cash blockage that is caused by the latter.7 Fourthly, the overall aim is to create profit (savings in case of

Ethics Essay Example | Topics and Well Written Essays - 1250 words - 22

Ethics - Essay Example The users of computers need to be aware of the ethical issues that are likely to arise from their use of the computers. The main ethical concerns from the use of computers include effects on privacy, effects of computer on the society and the issues concerning property rights. The privacy issue has increasingly become a major concern from the fact that sharing of information has been made easy by the availability of many options of sharing information over the internet. This raises concern because individuals or organizations might take advantage of this and might start sharing other people’s information without their concern. The ability of the computer information systems to hold huge amounts of information has also resulted to a situation where the privacy of the stored information is at risk of other people’s access. The effects caused by computers to the society may include health problems whereby use of the emerging computer information systems has resulted to man y health problems such as the Computer Vision Syndrome and many others, which arise as a result of using computers over a long time period (Olumoye 155). Computer information systems have also resulted to ethical issues concerning employment. Implementation of these systems require redesigning of the existing processes of the business and at the end render many people unemployed. This is because the systems perform much of the work, which requires laying off some employees. Other ethical impacts that result from using the information systems include the effects on school. The impact caused on school going is that use of the computer information systems result to dishonesty in undertaking the academic work. The systems have impacted heavily on school going in that the school going students have acquired new ways of cheat in their class work, assignments and in their exams. Some students take advantage that their teachers and instructors have little knowledge concerning the

Manufacturing Processes Of Plastic Commerce Essay

Manufacturing Processes Of Plastic Commerce Essay Plastic is a major part of almost every industry imaginable. From food and beverage packaging, to childrens toys, to automotive applications, plastic is all around us. Plastic is a versatile material which can be used for many purposes depending on the specific properties. This report will explore the history of plastics, the manufacturing process, and what to expect from plastics in the future. For simplicity, we will look primarily at the two of the main types of plastics: high density polyethylene, HDPE, and polyethylene terephthalate, PET. These two types of plastic have been the stepping stones for other plastic discoveries and their properties attributed to the many bottle applications. There are different processes that correspond to each plastic type depending on the specifics of the end application. Quality control and quality assurance are vital to plastic companies. These departments provide the customer with the satisfaction of a well designed product, which is why it is so vitally important. There are other problems plastic companies face on a daily basis such as change-outs, direct printing, stopping time, and damaged goods. These problems are capable of setting a company back from profit, and there are solutions being made for each of these issues. Perhaps the biggest concern regarding the plastics industry today is about recycling and what is being done to reuse and conserve our natural resources and minimize the negative impact on the environment. Recycling needs to be faced head-on and the steps to reuse and minimize waste are explored in this paper. The History of Plastics Plastics have always been viewed in two different ways. On the one hand, some view plastics as one of the most useful materials ever made, but on the other hand some see plastics are artificial, toxic, and detrimental to the environment. Plastic is a material that is engineered by men and can be shaped into almost any desirable form. They were designed in order to replace prominent products with an inexpensive yet efficient substitute. For centuries people have used natural resins similar to plastic, but not until the mid-1800s, did the commercial development of plastics begin (Plastics 563). In 1862, the first man-made plastic was developed by Alexander Parkes. This plastic, known as Parkesine, was designed to be molded and yet retain its shape when cooled, in order to replace natural rubber (Masterson). Later in the decade John W. Hyatt developed a material to eliminate the need for ivory in the manufacturing of billiard balls. In 1870 the material was patented and named celluloid, and this was the first synthetic plastic to succeed commercially (Plastics 563). This plastic was a breakthrough, but did have a problem with being highly flammable. Other plastics would soon be invented to fix these problems and cover a wide variety of products. In 1909, Leo Baekeland patented a resin (a material made from acids) known as Bakelite which helped pave the way for the development of commercial plastics. Bakelite opened the door to scientists to begin to understand the chemistry of plastics (Plastics 564). All plastics belong to one of two groups, thermosetting plastics and thermoplastics. Thermosetting plastics are plastics that are heated but can only be molded once. Since we are covering the manufacturing of plastic bottles, we will not deal with this type of plastic. Bottles are commonly recycled, requiring the reformation of a plastic, which is the definition of thermoplastics. The thermoplastic we are most interested in is polyethylene (PE). Polyethylene was first produced in 1933 and used on radar systems during World War II to make them light enough for airplanes (Masterson). The rise of polyethylene continued after the war and became one of the most used plastics in the world. In 1953, high density polyethylene (HDPE) was invented by Karl Ziegler and Erhard Holzkamp and used in the production of pipes (Gabriel). However, this material didnt reach success until 1956 with the breakthrough of the Hula Hoop. The toy led to the high commercialization of HDPE being used in pipes, which revealed the materials usefulness in the making of other products such as detergent and baby bottles (Ceresana Research). Another form of PE which will be of interest is polyethylene terephthalate (PET) which was invented in 1941 by John Whinfield and James Dickson. PET was generally used in clothing but began to see more use in the manufacturing of bottles (Bellis). Not until the early 1970s did PET see use in plastic bottle manufacturing. Nathaniel Wyeth developed this bottle, by improving the method of manufacturing the bottle through blow molding. Blow molding was developed earlier in the 1940s but was inefficient because of inconsistent products. In 1973 Wyeth improved this method, leading to how bottles are currently made by stretch blow molding (Secrest). Plastics have evolved from a little known substance into materials completely facilitated in many areas of production. Although the first substantial invention was credited in 1862, the general public didnt use the word until the mid 1930s (Masterson). Currently, in 2010, plastics have woven their way into many facets of manufacturing and production, yet these innovative breakthroughs have also brought many new challenges. Plastics Types Plastics come with unique properties and colors. Their ability to be molded into nearly any shape while maintaining their strength at a low cost makes them an ideal material for many uses. From piping to bottles, plastic is a very common and highly useful material. Not every type of plastic can be applied in the same way as another type. Each type of plastic also has its own advantages and disadvantages. An example of the different characteristics of plastics can be seen when comparing polyvinyl chloride (PVC) and high-density polyethylene. PVC is a type of plastic often found in piping materials while HDPE is a plastic that is often used in bottles containing materials such as detergent. PVC is very rigid and suited to applications requiring weathering resistance, inherent flame resistance, high gloss, abrasion resistance, and low cost (Bryce 129). HDPE, on the other hand, has a good balance of chemical resistance, low-temperature, impact strength, light weight, and low cost (Bryce 122). Both materials are useful in their own rights, but some plastics are much better than others at different tasks. Plastic bottles are generally made from three different types of plastic. HDPE is a material generally found in detergent bottles, such as Tide or Gain. PET is a plastic often found in drink bottles. Lastly, polypropylene is a plastic often found in clear bottles with small handles, such as a hand soap refill bottle. Each of these plastics has their advantages and disadvantages, which the industry is trying to overcome so that each plastic can be used more widely. HDPE HDPE is very commonly seen in colored, opaque plastic bottles. A large advantage of HDPE in bottle making is its ability to be layered. For example, Tropicana orange juice bottles are a multilayered, allowing the orange juice to stay fresh longer by keeping the outside environment from touching the juice contained inside. This layering process is not limited to just this bottle (Knueve). In Tide brand bottles, there are 3 layers. The outer layer is made of virgin material, HDPE that has never been used before, and the color. The middle layer contains PCR, post consumer recycle, and regrind, which is the reground excess flash that comes off other bottles. The inner layer, or the layer that touches the product is another layer of virgin material. This layering system allows the product to be stronger and also helps keep the product safer from the outside environment (Knueve). The main reason for layering however is to consume PCR and regrind while also maintaining a protective interface layer with the product. This can also allow the color (external) and internal layers to be much thinner. A typical detergent bottle is 15% outer, 65% middle and 20% inner (Hatch). If a material is sensitive to the outside environment or even oxygen, a six layer bottle is possible. Similar to the composition of the three layer bottle, the outside layer consists of the virgin material and the next layer is regrind. However, the next three layers is what helps give the bottle the protection to the environment. Most environmental barriers do not bind well with the HDPE, so an adhesive layer must be added to each side of the barrier layer. The inside adhesive layer is then attached to the sixth and final layer, which consists of virgin resin (Knueve). HDPE is a good material choice because it is a low cost plastic. Often made using a blow mold process, bottles made from high-density polyethylene often show very good performance during bottle drop tests, a test for impact strength. HDPE also shows high low temperature toughness along with excellent resistance to chemicals and good electrical insulating properties (Lee 190). HDPE, also has some disadvantages as well. Due to the nature of the material, it has low clarity. Also, the neck dimensions are less accurate than that compared to PET bottles because of the blow molding process (Knueve). PET PET is often found in carbonated drinking bottles, such as Mountain Dew or plastic water bottles. PET bottles are often formed in injection blow molding, as opposed to extrusion blow molding. This type of plastic incorporates stiffness and good heat tolerance (Bryce 120). PET bottles are also very clear. When compared to an HDPE bottle, such as a milk container, you can easily tell which bottle is made from which type of plastic. Due to the injection blow mold process PET have neck dimensions that are much more accurate. Lastly, after a bottle is blown, the temperature drops much faster due to PET having much thinner walls, allowing less cooling time during manufacturing (Knueve). This also increases the rate at which you can produce PET bottles when compared to HDPE bottles. PET also has its disadvantages. The biggest and most obvious problem is that you are unable to blow a handle into this type of plastic. This causes issues when bottles become increasingly large, such as gallon or larger sized containers. Recently, external handles have been produced which have created a solution to this problem .These external handles can be added during the injection blow mold process, or after the bottle has been blown. Examples of these types of bottles can be found in stores today on products such as Lipton Green Tea (Knueve). Polypropylene A third type of plastic used in bottles is polypropylene which is mainly used in bottle closures. Although not common in bottles, polypropylene can be found in products that resemble PET bottles, such as a hand soap bottle. A large advantage of this material is that it can resemble a PET bottle in its gloss and clarity, but can be formed with a handle (Knueve) using an extrusion blow molding process. Polypropylene also has good impact strength unless a low temperatures. Polypropylene bottles also have good chemical resistance, high abrasion resistance and high melt strength (Lee 194). These characteristics are very similar to that of HDPE, but in bottle drop tests, especially at low temperatures, a HDPE bottle will fare better and show more impact strength (Knueve). Each type of plastic has tradeoffs however. Although HDPE has more impact strength, it is very opaque and less shiny when compared to a polypropylene bottle. Plastic Bottle Creation The first common step in any bottle making process is extrusion. Extrusion is the process by which the plastic resin is mixed and melted. Similar to a meat mincer, plastic is fed from a hopper in certain predetermined quantities and is then melted. This process mixes plastic resin together to form a uniform mixture (Lee 103). Continuous Extrusion Blow Molding (Wheel) Extrusion blow molding is a very common technique in the creation of HDPE bottles. The process of forming the bottle in extrusion blow molding is a five step process. First, the plastic resin is melted in the extruder and mixed. This melted resin then enters a die which forms the melted plastic resin into a molten hollow tube know as a parison. The parison is then fed into a mold which clamps shut. A blow pin pierces the parison inside the mold in a section of the bottle known as flash and high pressure air is injected causing the plastic to spread throughout the mold taking on the shape of the inside of the mold. After some cooling time, the piece is ejected and the flash is trimmed (Hatch). A multilayered HDPE bottle is achieved through the use of multiple extruders each feeding into the same die forming a multilayered parison. The rotary wheel and shuttle system are the two most common types of continuous extrusion blow molding. In a wheel process only a single parison is formed. The molds are mounted to a wheel and rotate around at a slow speed. As they travel past the extruder, the mold closes, encasing the parison. With the wheel, at any given moment, the parison is being captured, a part is being molded, a molded part is being cooled and a cooled part is being removed (Lee 109). Two major disadvantage of the rotary system is the complexity and setup of the clamp mechanism and the inability to produce calibrated neck finishes (Lee 110). Later in the paper, we discuss how the speed of change outs is improving, allowing this type of technology to become more dominant. Continuous Extrusion Blow Molding (Shuttle) The shuttle system follows the same principles as the rotary system. However, the molds are kept on a track. Instead of one parison being produced, the shuttle technology produces as many parisons as there are molds (Hatch). When accepting the parison, the molds clamp when the molten tube reaches the proper length. This group of molds then moves quickly back to the blowing station after the parison is cut and a blow pin enters the mouth of the bottle forming the mouth of the bottle and then blowing the remainder of the parison into the mold cavity. Shuttle molds have a few distinct advantages over a wheel. The amount of flash produced in this method is much less because the parison length matches the bottle length. In a wheel method, the parison in-between the molds can vary because of the mold spacing around the wheel. Along with more efficient trim, a shuttle system creates a calibrated neck, where as a wheel system needs to have a separate process done to finish the neck of the bottle (Hatch). Injection Reheat Stretch Blow Molding Injection reheat stretch blow molding is often used for PET bottles. This technology is a two-step process. First, the molten resin is injected into a mold cavity which forms the threads, neck and body. This shape is then transferred to a different mold where it is expanded forming the shape of the bottle (Lee 124). The first step creates what is known as a preform. These preforms do not need to be used directly after they are formed. Using quartz lights, the preforms are re-heated until they are in a pliable state where a rod then stretches them downward while a blast of high pressure air expands the bottle into the shape of the mold (Lee 124). Significant engineering goes into the design of the preform. The plastic distribution in the final bottle is obtained through the plastic distribution in the preform as well as selectively reheating the preform. The hotter areas after reheating will flow more producing thinner areas. Through the combination of preform design and reheating you can redistribute plastic to areas of the bottle that need extra strength and thin out areas of the bottle dont need the added strength. Typically the shoulder and base of the bottle have thicker areas to produce a bottle that can carry sufficient top load (Hatch). Injection stretch blow molding This process is normally considered a one step process because the preforms are produced in groups equivalent to the number of molds. This process is intermittent so instead of the preforms being manufactured and stored for later use the preforms are produced within the bottle blower. This technology is much slower that the process described above but has several inherent benefits. The first benefit is that you can produce wide mouth containers without concern for the injection mold efficiencies. In normal injection blow molding operations, the bottles have a smaller neck and some machines can create up to 144 preforms at one time. However, with a wider mouth bottle, there is less room to make each preform. Therefore, creating preforms to use at a later time, which is the reheat stretch blow process, it is much more efficient to blow directly after forming the preform. Secondly, because of the slower blowing speed this technology is well suited for smaller volume products where produ ction better matches the demand (Hatch). Quality Assurance Quality Control The traditional way to ensure that the customer received an error free product is quality control testing. In this process the products that are already manufactured undergo certain tests to determine whether or not the products meet the standards required. It is common in manufacturing that only a sampling of the products are tested not every individual item. In some facilities it would not be economical or efficient to test every single item so random samples must be used (Kalpakjian 1073). An example of a quality control test in the manufacturing of plastic bottles is to verify the thickness of the bottle walls at various locations. It would be difficult to measure the thickness at all locations using a caliper so an alternative is to slice the bottle into sections. The sections are cut using hot wires to ensure a clean cut and the bottle is always located in the same position in order to make sure the resulting sections are always the same. The sections are then weighed and compa red with standard values to ensure that the plastic is spreading appropriately throughout the mold (Knueve). It is not expected that all sections would weigh the same since specific areas need to be stronger than others such bottle shoulder or bases. Automated inspection is another process that is very prevalent in the manufacturing of products. Sensor systems are designed that measure relevant parameters of the products as they proceed through the production line. Since the products are inspected during the manufacturing process any defective ones can be removed before they reach another manufacturing process (Kalpakjian 1070). The advantage to this is that time is not wasted performing another process on an item that has already been deemed unacceptable. A problem with this process of quality control is that there is always the chance that defective products could reach the customer. Leak Tester Plastipak employs multiple quality control stations throughout their HDPE production lines to ensure that all the products that reach the consumer are of the highest quality. The main purpose of a bottle is to contain a liquid so naturally one of the most important tests along the production line is the leakage test. The bottles will be used to contain liquids but it would not be efficient to take the time to fill the bottles to capacity, ensure there are no leaks, and drain them. Also that method could lead to potential contamination and the need to completely dry the internal surface of the bottle. The solution to this method is to test for leaks with air pressure. There are multiple nozzle heads at this station and a revolving loop is incorporated into the production line at this station. When the bottle reaches this station an air tight nozzle is applied to the opening of the bottle and air is pumped into the bottle until it reaches a certain pressure (Knueve). The revolving loop allows multiple bottles to be tested at one time to ensure production is not slowed. The bottle then proceeds through the loop and if the pressure holds the bottle proceeds down the production line. If the bottle does not hold the specified pressure the bottle is taken off the line after it exits the test station by a burst of air from a nozzle locate on the side of the production line (Hatch). In order to ensure that this quality control station is functioning properly it is periodically challenged. Plastipak originally created calibrated bottles by drilling a small hole in the bottle. They recognized that not only does this create a waste of material but also leads to the chance that if the test machine is not functioning properly a defective bottle would reach the customer. The solution to this problem was to modify the machine by creating a leak of pressure (Knueve). When the test station is going to be challenged a solenoid is adjusted so that it leaks air which creates the dr op in pressure which in turn triggers the rejection of the bottle after it exits the loop. After the challenging of the test station is complete the bottles that were rejected while the solenoid was leaking can be run through the test station again eliminating the unnecessary waste of materials or risk of the challenge bottles being shipped to the customer (Knueve). Label Checker Another quality control station on the production line ensures that the labels are correct and in the right position. As the bottles travel down the line they pass through a device that takes an image of the bottle with the label on it. The software in the station is designed to recognize that specific portions of the label are orientated at specific locations on the bottle (Knueve). Once again if the bottle does not pass this test an air nozzle is located where the bottles exit the station and a burst of air is used to remove the bottle from the line. Much like the leak test station the label verifier must be challenged in order to ensure that it is functioning properly. Some defective label bottles are purposely sent down the production lines when the system is being challenged. Some examples that would be rejected are bottles with no label, skewed label, or the wrong label (Knueve). At Plastipak the tolerances are set so low that often the few bottles rejected in this station woul d still meet the standards set forth by the customer (Hatch). Spout Verifier There are certain bottles that are manufactured at Plastipak that require exterior pouring spouts attached to them. The bottles travel down the production and the spouts are secured to the bottles with an adhesive (Knueve). The spouts must be orientated in a certain direction to allow the bottle to be poured properly. A test station is situated immediately after these spouts are applied. There are many sensors located at this station to ensure that the spout will function properly. One of the sensors monitors the temperature of the spouts before they are placed on the bottle because if they are not at the correct temperature it will not seal correctly (Hatch). Immediately after the spout is placed on the bottle there is another set of sensors to ensure it was attached correctly. Two sensors located at specific locations measure to make sure the spout is orientated in the correct plane. A third sensor at the same location is used to make sure there are no gaps between the bottle and t he spout (Hatch). Finally there is a sensor that verifies the spout is the correct color. When Plastipak challenges this station they purposely send bottles through the station with spouts not positioned correctly or no spouts at all (Knueve). They also send bottles with the wrong color spout down the production line. The color recognition sensor is critical because they do not manufacture the spouts (Knueve). Process Control An alternative to a quality control system is quality process control (Quality Assurance). In a quality process control method the focus is shifted from the items produced to the processes that make the items. If the process can be fine-tuned to produce exactly the same product consistently and correctly there would be no need to check that it is to specifications and defect free. In an ideal world the production lines could be set once to produce a perfect product not only today but two years later. The reality is that things such as equipment failures, variations in the material, or unauthorized adjustments among other things could lead to the production of defective items (Gordon 424). The solution to this problem is that the processes must be monitored to ensure they are being performed within acceptable limitations. All of the monitoring systems can be networked that allows management to easily observe whether or not the processes are being performed correctly which in turn tell s them high quality products are being produced (Gordon 286). The system also has the ability to alert the operators when a process is not being performed correctly and in some cases actually shut down the production line if necessary (Gordon 287). The temperature of the resin right before the bottle is formed is an example of a key process that could be monitored. The obvious problem is that the products produced while the temperature is decreased more than likely will be defective. Another potential problem is that it could damage the molds and machinery further down the production line. If the company relied on the old method it would take the operator recognizing the error or it reaching a quality control station further down the line which would still require someone to recognize the problem and take action. In the new process control system the temperature drop could be easily detected by a thermometer and the line could automatically be shut down before a catastrophic failure. The quality process system would enable the company to streamline their production lines. Streamlining is eliminating as many activities from the production process that do not add value to the product. While the quality control checks are necessar y in situations; they do nothing to add more value to the product. Quality Assurance In the system of quality processes the quality checks that you perform actually turn into quality assurance. Since the process is being monitored to ensure correct items are being produced all quality tests that are being performed through the production line are more out of a need of assurance compared to necessity (Hatch). The question is then posed why are the production line inspections still necessary if in theory every item produced in this system is defect free. The reality is there will always be a minute amount of variation in the products being produced. The variation could be from a range of things for example quality of incoming material or wear on the machines being used (Kalpakjian 1073). There are a multitude of benefits from putting the quality into the processes instead of waiting until the product is manufactured to be concerned with quality. In the manufacturing of plastic bottles it will eliminate the amount of scrap and waste materials produced (Hatch). Also it w ill increase the reliability of the machines which improves efficiency that naturally leads to more profit. Most importantly quality process control will lead to an increase in satisfied customers (Gordon 573). Plastipak Usage Plastipak created a system that integrates all of their process control methods into a single entity. When they first began developing the system their core goals were to simply obtain a count of the bottles produced and the amount of downtime (Knueve). Plastipak realized that there was the potential to go a step further and monitor individual processes within the production line. A computer system was developed that allows management to view the status and performance of many different components of the production from any computer with internet access. The system also has an automated email system that alerts the appropriate management positions when significant malfunctions occur or there is a period of extended downtime (Knueve). A few examples of processes that are monitored are air pressure, water temperature, plastic temperature, downtime frequency and length, and reject count at different steps (Knueve). The different test stations described earlier at Plastipak now are a mea ns of assurance since the products produced meet the required specifications. Recycling The introduction of plastics into manufacturing and production has brought about a disposal problem. Being so successful, PET has attributed to this problem greatly. Since a large number of bottles are being produced, once used up these bottles create large amounts of waste because most plastics do not readily break down. These products usually were thrown away, but because of environmental concerns, active solutions were sought out. Recycling is one of the most pertinent actions taken to decrease the amount of waste created by plastic. It is a process designed to recover and reuse material, which helps conserve raw materials and keeps those materials out of landfills (Recycling 184). Instead of throwing away the bottles, people instead are encouraged to recycle them, in which case the bottles will make be used again in the manufacturing process of the same or other products. There are typically two types of recycled material used by industries: materials that have been used by consu mers and waste materials from the production process. However both of these materials can be reused in the production process in much of the same manner. These materials are usually separated by type and then broken down in different ways for reuse. Thermoplastics are re-melted and reformed into new products, or new bottles. Thermosetting plastics are usually grounded into powders or shredded, in which these are used for other products such as insulators in clothing (Recycling 184). Recycled PET was used in many other products until 1991, when the first PET bottle was made from recycled PET. This bottle was made by Coca-Cola and Hoechst Celanese Corporation and consisted of 25% recycled PET (Secrest). This paved the way for other measures taken to increase the efficiency of recycling plastics. The Process The process of recycling PET and HDPE products has been refined and engineered to get the most use out of recycled products. Typically the process is as follows: 1. All of the recycled products and waste are collected together and sent into large bales. 2. The bales are shipped to where a bale breaker which rips apart the bales. 3. The bottles are sorted by resin and color. 4. These are shredded into tiny flakes. 5. The flakes are cleaned and melted. 6. The plastic is extruded into pellets which are used in the process of forming new plastics. This completes the process of reusing the recycled plastic, where the cycle starts over for the manufacturing of plastic products (How Plastic Bottles Are Recycled). Unfortunately, recycled PET encounters problems for the manufacturing process. Although the cycle is an advantage for the environment and limiting waste, recycled PET is typically more expensive to use and has lower quality than virgin PET. Recycled PET also is regulated by the FDA which creates more restrictions (Koester). Although it would be environmentally friendly to use more recycled material in each product, it is not the most efficient decision because there are limitations involved. One reason is that the recycled material is generally more expensive. The curbside programs designed to recycle materials are not available everywhere and completely adequate. If these programs could be improved then the materials price may decrease and the quantity may increase. Also, the product needs to have a balance of ingredients, because there are limitations to the amount of each ingredient. If a bottle was

Analysis of Ma Jodes Character in The Grapes Of Wrath :: essays research papers

For this essay on John Steinbeck’s The Grapes of Wrath, I have chosen to do a character analysis. The character that I chose is Ma Jode. I have chosen Ma Jode, because I think she is one or the most important characters in the book. Ma Jode is the most important character because she is very strong-minded. Ma and the family know that she is the backbone of the family and she is very strong-minded, so if she shows any concern or weakness, the family may fall apart. If there is anything on Ma’s mind she must not show any sign of it around the family. Ma might be just as frightened with doubts and fear as the rest of the family, but she always maintains a strong figure or leader. In order for things to go Ma’s way, she must push for them. There are many situations were Ma has to push and put order back and continue strong leader as she is displayed as. An example of were Ma must stay strong is when the family agrees to let Tom and Casey stay behind, to fix the Wilson’s car, without her approval, and she thinks that that will break up the family. After that incident, she pretty much replaces Pa’s place as the head of the family. Another big situation is when she is threatening a police man with a pan, and she tells the family there leaving the government camp. Pa’s gets pissed because his power became lessened due to Ma’s leadership, Pa says â€Å"Seems like the times are changing.† Ma’s loves her family so much that she often sacrifices he own well being to help out the family in any way that she can possible do it. An example of her doing so, is when Grandma is dying. The family stops at the boarder of California and she fears that if the guard know the grandma is dead, they wont let them in, so she lies to the guard and tell them that grandma is very sick and she needs to see a doctor. Ma sits next to grandma for the rest of the night. That is a big sacrifice for the family, because she had to lay next to a dead person all night just to get her family through to California. During the hole journey for the Jode family Ma is the strongest, and upheld character of the book.

Nursing Ethical Dilema-Racism

In today’s society, there are many ethical dilemmas that nurses are faced with that are virtually impossible to solve. One of the most difficult and controversial issues that society is still facing is racism. Nursing as a profession seems to avoid considering the problem of racism (Vaughan, 1997). There is, however, a need to address this topic and to evaluate its implications for nursing practice. The ethics committee has to step in when an ethical dilemma arises and a decision must be made based on application of the universal ethical principles. IntroductionThe health care sector of American society is far from immune to social injustice and the various forms of inequality that negatively impact other societal systems. The United States health care industry has been and continues to be plagued by racism. During the pre-Civil War, Reconstruction and Jim Crow eras of American history, overt racism within the medical sphere was common. After the Civil Rights Movement of the 1 960s, segregation and some of the more blatant manifestations of racism dissipated. More subtle forms of racism, however, continue to pervade the health care industry.Historically, the American Association of Colored Graduate Nurses united with the American Nurses Association (ANA) in 1952, before the general Civil Rights movement in the United States. There have always been prominent nurses of color, such as the past president of the ANA, Beverly Malone; the current president of the National League for Nursing, Rhetaugh Dumas; and the current president of Sigma Theta Tau, May Wykle. These women are all African-Americans who have been leaders for all nursing throughout their long and distinguished careers.They are just three of the many ethnic/racial minority nurses who have made significant contributions to Nursing (Shaha, 1998). This is a real situation encountered on a post partum unit by a nurse supervisor. The situation describes an ethics consultation about the decision of a p atient who refuses to be cared for by an African American nurse. The ethical dilemma is presented from the viewpoints of the patient, nurse, and ethics committee. The ethics committee steps in whenever an ethical dilemma arises and solves the problem based on universal ethical principles (Corley, 2002). HistoryPatient is a married 42-years old female, who has a PhD in health care and a history of two pregnancies. She is currently on a post partum unit after delivery of her second child. She had a C-section four hours ago and has just been admitted to the unit. Before the admission the nurse from Labor and Delivery heard the patient saying to her husband â€Å"I hope this time we do not get a black one†, as she was referring to the nurse who will take care of her in the post partum unit. By the time she was admitted there had been a shift change and the nurse supervisor handled the admission herself.The patient verbalized that she had previously had a bad experience in the sam e hospital with an African American nurse who forgot to give her pain medicine after the C-section and she hopes that this time she will not be facing the same consequences: horrible pain that could not be controlled for two days. She asked the nurse to assign her the best nurse they have on the unit. The ethical dilemma arises when the nurse assigned to this patient for the day is an African American nurse. This nurse is also the best nurse on the floor with an extended experience of 20 years on post partum and is a very knowledgeable person.She has a BSN and currently is working on her MSN in Obstetrics. All other nurses on the post partum floor on this day are floaters. After the nurse introduces herself to the patient, the patient asks the nurse supervisor to assign a different nurse. How is the nurse supervisor going to handle this? How is she going to explain that the African American nurse is the best nurse they have for that day without hurting the patient’s feelings and helping her to gain trust in the assigned nurse?How is the nurse going to handle this patient knowing that she is judging her based on her race? Is she going to give her the same care afterward or the patient will suffer? Is the patient willing to accept the care from an African American nurse? Ethical Dilemma An ethical dilemma arises when the decision-maker experiences indecision because available choices or alternatives support conflicting values or ethical principles or rules support mutually inconsistent courses of action.The most general ethical principle for human action is â€Å"do good–avoid causing evil†. Moral rules and ideals have to do with avoiding causing evil. Beneficence and utilitarian ideals have to do with doing good. Nurses use the principle of beneficence or nonmaleficence while providing care. Patients have the right to refuse care and medical treatment (mhcc. maryland. gov). This case is very sensitive because the patient refuse contact with one specific group of people, African Americans, but does not refuse care in general.The charge nurse will use the veracity principle by telling the truth to the patient that the nurse assigned for the day is the best. The fairness principle is applied here too. The assigned nurse is fair to patient in order to provide good care. Confidentiality is maintained throughout the hospitalization. The nurse does not share patient’s information with anyoane beside the health care team. Equality is another ethical principle used here when making the decision of who is the best to provide care for the patient in order to benefit the patient and not hurt her feelings (www.nursingworld. org).When ethical issues arise in the nursing field these ethical principles are guiding the health care professional in decision making. Clinical Evaluation and Ethical Issues When an ethical dilemma arises it needs to be brought to the ethical committee. The nurse assigned for the day called the ethica l committee and brought up the patient’s and the charge nurse’s opinions. Since the patient had just been admitted to the floor, she needed to be assessed and have medication administered before the pain kicks in.Since she is refusing care from the nurse assigned, her care is delayed. This might result in complications in the patient’s health condition. The nurse acts here as the patient avocate by protecting the patient’s right to self- determination. Nursing Management The nurse is acting as the patient advocate; she brought up the situation to the ethical committee saying that the patient will suffer if treament is delayed. Does the nurse know what to do in this situation? Can she handle this dilemma? The ethical committee met and looked at the facts.Based on the principles of nonmaleficence, freedom, equality and justice they decide that the nure assigned for the patient is the best choice for her. Nursing intervention and Issues The nurse assigned to the patient started by assessing her thoroughly and then developed a plan of care. The patient received pain medications every 4 hours as needed and a pain assesment was done every hour. If a patient is experiencing moral distress, the nurse may confront the barrier, teach the patient how to take action or empower the patient to eliminate the barrier.Summary Racial inequality is not unique to nursing. There are those who assert that America is indeed a racist society and that this racism is perpetuated by ignorance, apathy, poverty, and discrimination. Do not forget that racism, both active and passive, is not limited to relations among blacks and whites. Racism knows no bounds and can affect literally any subpopulation that occupies a â€Å"minority† status. Little or no research exists on race relations between other ethnic groups. The need for further research in this area is crucial.To combat the problem of racism in nursing, whether perceived or real, nursing must first embrace diversity as an established mode of operation. Nursing faculty, in mentoring the future of the profession, should embody principles valuing diversity. It is only through accountability that we may implement and actualize diversity principles in order to ensure success of the profession into today’s nursing. Ethical discussion within training programs for nurses and the formation of units to deal with resolving ethical problems should be taken into consideration (Labunski, 2003).

19th Century industrial leaders Essay

Many have debated that the industrial leaders following the 19th Century were â€Å"Robber Barron’s†. However, in this very competitive time period, many new businesses were being formed. It took talented businessmen such as Vanderbilt, Carnegie, and Rockefeller to get ahead and keep the companies running, building America into what it is today, the most powerful nation in the world. Cornelius Vanderbilt (1794-1877) was a classic Market Entrepreneur, succeeding by creating and marketing a superior product at a low cost. He was a key figure in breaking the steamboat monopoly in the waters around New York City; in the transatlantic steamship business; in the east coast to west coast steamship business; and the builder of the New York Central system, which, in effect, replaced the Erie Canal. Vanderbilt set the example for future â€Å"Industrial Statesman† by hard work and dedication; being fiercely competitive, willing to cut prices to get business; reliability, meaning repeat customers; the ability to master the details of a new business and to act boldly when necessary. When he died he was the richest man in America ($105m) and he left a high quality quadrupled track railroad that played a key role in the development of the Midwestern United States. See more: Satirical essay about drugs In 1873, Andrew Carnegie (1835-1919) became convinced that the future of industry was in the manufacture and use of steel. Concentrating on steel production, he began his acquisition of firms, which were later consolidated into the Carnegie Steel Company. His success was due in part to efficient business methods, to his able lieutenants, and to close alliances with railroads. By 1900, the Carnegie Steel Company controlled iron mines, coke ovens, ore ships, and railroads. It was these circumstances that the U.S. Steel Corp. was formed to buy Carnegie out. In 1901 he transferred possession for $500 million, the largest personal transaction ever made, and retired from business. Carnegie believed that the wealthy had an obligation to give back to society, so he donated much of his fortune to causes like education and peace. John D. Rockefeller (1839-1937) was the guiding force behind the creation and development of the Standard Oil Company, which grew to dominate the oil  industry and became one of the first big trusts in the United States. Rockefeller was naturally cautious and only undertook a business venture when he calculated that it would be successful. After he carefully weighed a course of action he would then act quickly and boldly to see it through. He had iron nerves and would carry through very complicated deals without hesitation. This combination of caution, precision, and resolve soon brought him attention and respect in the industrial community. Rockefeller also was one of the first major philanthropists in the U.S., establishing several important foundations and donating a total of $540 million to charitable purposes. â€Å"Robber Barron’s† to those who didn’t reap the benefits of these industrial empires but these â€Å"Industrial Statesmen† knew what it took to succeed in business. Each had their own characteristics that enabled them to make tough decisions and beat the competition. That Competition has inspired the businessmen of today, and fueling today’s industry and technology.

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buy custom My Final Exam essay Here is the story how I started experiencing and understanding the concept of living the life reflected by my personal character. I was 14 years old when I began recognizing my needs in life and knowing what I had in my hands to achieve them. I was concerned about my writing and painting skills since the study at the high school. Writing to express and communicate my feelings with myself and concluding the consequences of logic thoughts, I was painting to describe and feel my world of mind in visual perspective. All I was thinking at the stage of high school was to improve my capabilities in order to being successful and proud. In other words, making the inside of the personality fulfill was preferred than my outside until I found myself with nearly 70 kilograms weight being 17 years old. All I remember from that time was how much I suffered in any environment I stepped in and how much pain I carried with myself. Low self-confidence with its all pressure and pain, hurtful visual body image, and all other causes due to this issue such as stress, laziness, and others made me think very seriously. Therefore, I started dieting and losing weight for being what I wanted to be. At the same time, I was a new comer in Canada with a lack of English skills added to my other difficulties. When I started the York University of the chemistry program, I was a 21-years old girl with 47 kilograms. The new me was a person with an absolutely high level of the self confident, motivated and good looking body image who had acquired a different view of life. The consequences of this experience made me work hard at my English language and improve my skills rapidly. I understood if I planed to get and work at it, and nothing could stop me until I had achieved my goal. No matter how hard and long pain was. This new achievement made my life change and created new plans for me. I wanted to share this self-conquering and succeed with others, to encourage people who had the same issue I had had in past to make it happen, and there was a chance for them if they wanted. Obviously it required the stronger and more confident background knowledge. Therefore, I decided to learn more about my body and the culture of health. Eating and living healthy was the main subject that needed to be considered and being happy with ourselves was the next issue I had acquired from this experience. During this experience, I studied a lot concerning nutrition and body necessities, and experienced many affects on my body. That made a great passion for me to learn more and more about the world of nutrition and food. The great feeling of learning in this field encouraged me to apply for this program at the Ryerson University. I am planning to receive my bachelor in nutrition and food and to work as a dietician in future. Joining the York University was one of the best moments in my school life. I had waited for the day when I would step my foot into the University as a student. I truly anticipated this time with a lot of eagerness. To be a nutrition student was a dream that has come true. As I have envisioned before, this was the chance anticipated that would help me to be of the importance not only to the people around me, but also to the community. While doing this course, I learnt a lot that facilitated the accomplishment of my mission and vision. There are several things I learnt while undertaking this course. I must say that every piece of it was equally in formative. I learnt that health was the foundation of nutrition. Health has several branches that contribute into it. These branches consist of many factors that build it. The factors which play a significant role in health and nutrition include the food choices, economy, culture, food ways, and food security. Each factor among these is crucial in making a healthy person and a healthy nation in the whole. Through this course, I was also able to define health correctly using the right terminologies and not the laymans language. Nutrition is the provision to cells and organisms of the materials necessary to support life. I always want to become a good writer. I realized that there was a link between mental and physical health. My weight was a hindrance in learning; and due to the excess weight I had difficulties in thinking and reading. My continuous attendance of school was coupled with my devotion to my course work, and thus my linguistic skills improved tremendously. Together with my course mates, we often read articles on heath that opened our thinking on many ideas and theories, which helped in having a healthy body. Such were the instances that facilitated my improvement in linguistics. Nutrition in Canada is one of the issues that are yet to be settled. Despite the fact that Canada is wealthy, many people in Canada are suffering from poverty. As a result, these people have the poor nutritional standards. Much often than not, people living with low standards are forced to manage with the less they get on the everyday basis. In addition, rich Canadians have some attitudes of discrimination that hinder other people from growing to better nutritional lifestyles (Mikonnen and Raphael, 2010). These factors that influence on health of an individual are closely related to the factors that affect daily life of an individual. These factors include the economic status of an individual, the race and ethnic background of a person, the educational background and gender of an individual. According to the Last Society for Public Health Education the Society for Public Health Education (2010), each persons nutritional standards are affected by some social and environmental factors that he or she lives with. For instance, the people that live in some areas stuck with poverty often have the limited health care resources. In addition, these people always have difficulties in accessing health care facilities that could be nearby. Such individuals always lack the advice and the necessary health care that they may require in order to live the healthy life. The research that has been done in the past reveals that the social factors shaping the health of the nation are mainly determined by the decisions made by leadership and the government of each nation. For instance, the issue of employment affects the nuritional standards of an individual. That is a person only eating what he or she can afford to eat. The essence of eating a balanced meal to such individuals is only the luxury that can be afforded by other people. It has long been realized that the health of the nation is determined by social issues that concern people and the related leadership. The social factors that result to poor health and nutrition result from bad politics, inequalities, the unfair economic status, and some poor social policies. Such are the instances where the government has to come in handy. With the help of leadership of the country, these people should be supplied with proper food (O'Neill, Pederson, Dupr Rootman, 2007). It has become crucial that people should ensure that they have deliberated all the elements of health. Amongst the factors that affect the health of the community is gender. It has been noted that there was a variance between women and men in terms of the issues of health. While women seem to be conscious of the food they eat, men have no regard for such minority issues. As a result, the women will often look better compared to the men in the society (Laframbroise, 1996). Poverty is one of the main contributing factors of the low nutritional standards in an individual and community in the whole. That means that most of people living in utter poverty have bigger problems as most of them are living in rural areas. In these areas, there is no access to better the health facilities. These people are living depending on the little that they receive. Hence, a chance of receiving the information to improve their dieting and nutrition is also a foreign matter. These are the minority that cannot afford even food to eat. Such people have a problem that is even worse. This is because they not only have to survive the hunger, but also have a high chance of contracting the nutritional disorders apart from starvation. The theme of poverty has an impact on the personal and professional identity. While studying the nutrition, a person gets to the point at which he or she realizes his or her nutritional position. In this regard, the individual can decide what is needed for him or her in order to enhance his or her better nutritional standards. On the other hand, an individual that takes nutrition as his or her profession will be urged to practice his or her profession more than before. This is because; there is much cry in the community for the knowledge of nutrition. That is why many people are today suffering due to the lack of the principal knowledge devoted to nutrition. Hence, a person in this field of nutrition has a reason to practice and influence on his or her neighbourhood. The nutritional standards of an individual are being an aspect that influenced by the social surrounding and the environment. The health of each person depends on the factors that enhance the lifestyles of an individual. The factors that affect the health status of an individual are referred to as determinants of health. However, most people are not informed that the social status of an individual affects the health of that person. The factors discussed above are just few common factors known to affect the nutrition in all trends of the community today. That is why most of people are not careful with the food they are eating. In other instances, people live in the utter ignorance. The lifestyles that people are living today are also a contributing factor to the poor nutritional level. Most people, especially the young ones, have changed their eating habits. They often tend to eat junk food instead of focusing on the proper diet. In other instances, women have also adopted the fashion trends and their likes, which enhance their unhealthy eating habits. It is clearer that a good diet will pass through the long way establishing a persons nutritional standard. It is important that every person pulls his or her efforts altogether towards having a healthy body for his or her healthy living. This is especially an issue to consider for the people living the modern life in the city. On the other hand, the government and leadership should be careful to send the nutritional food to people being in some drought affected areas, and those people suffering from poverty. Apart from the strong diet, it is important that people consider their physical fitness as a necessity to living a healthy life. Physical fitness plays a significant role in the well-being of every individual. It is beneficial for a person to have a regular schedule to take the exercises for at least 30 minutes a day. This will help to improve their health state. It also passes a long way in raising the body fitness and maintains a good body posture. Sexuality has also played its role in the determination of a healthy nation. The research has shown that the health state differs in sexuality. That is why the sexual orientation has led to the substance abuse, sexual transmitted diseases, depression, and suicide. It is evident today that homosexuals and lesbians have contributed considerably to enhancing the poor health in the society today. Further studies and analysis showed that sexuality differences in the society have contributed significantly to raising the smoking rates, alcohol, and the substance abuse. In other studies, gay people and lesbians have a high number of obese people. The nutrition course is an eye-opener for the main issue that concerns the health and well-being of every person that is alive. It is beneficial to consider the factors that will enhance and improve the well-being of other people too. Through this course, a lot of information has been laid down that will chiefly assist in improving the nutritional standards of the community in the whole. The comment given by Anthelme Brillat-Savarin is true to the very last word. He commented that the, destiny of a nation depends on the manner in which they feed themselves. This can be well adapted into the themes of nutrition. It is true that nutrition determines the health state of every community. It is important for every community to ensure that it has put into consideration all the factors that concern the health of its people. That is the lifestyle, physical fitness, and the proper diet at all times. The communities that do not put the health of their people as a priority are likely to have the problems in the future. For instance, if the health of pregnant women is not considered, then, the chances of having sickly infants are extremely high. In addition, if the health and eating habits of such women are not observed carefully, the infants to come may be sick. For this reason, it is mandatory for people to ensure that they eat the healthy food and live the proper lifestyles. The lifestyle of an individual determines the future of people. For instance, the modern lifestyles, especially in urban areas, play a major role in this matter. Most people have today adapted to the habits that are not healthy. The food which people eat has also led to many diseases triggering terminal illnesses. In addition, the beverages sold at the retail shops have also played a substantial role in enhancing the occurrence of diseases in urban areas. As a result, many people have fallen ill. While some die, others are left less functional and cannot help for the community. This is the state of the society today. Nonetheless, if people change their ways and diets to improve their eating habits, then the situation will improve considerably. This is due to the fact that what a person eats is what a person becomes. The destiny of people is also a factor of what a person eats. Every person lives every day to see another day. The bright future that people are looking forward to can be possible only while having healthy people. This means to say it is important that people are eating the healthy food. In doing so, one can be sure to live further to see another day. In having the healthy nation, it is possible to look forward to the bright future. That is why those people that are being healthy are the ones that can work hard and improve the social levels of people. In this regard, it is important for each person to ensure that he or she maintains some healthy standards enhancing good health. It is also beneficial for the authorities of any community to ensure that they have provided all the necessities that will enhance health among people. By doing so, the community will be strong and grow on to become better. Narratives involve one collected biographies or life histories to help understanding a phenomenon. For instance, the food and nutrition professional practicing in the private sector and specializing in patients with the celiac disease is more interesting for getting the themes that relate to the family background, food, human development, family history, and the history of the disease so as to boost the effectiveness in its treatment and to enhance the early detection of the disease. The professional will use a narrative approach where he will compile some real life histories of the people participating in the study and then analyze the results to identify common trends and themes in order to understand those patients. In H.M. Johnsons book Too Late to Die Young, she applies this narrative method to analyze about disability. She tells the tales and gives her personal analysis of the main cultures of dominant attitudes on the cases of disability. After telling some real life stories of her participants, she does not accept the views most commonly held by a majority of people about disability. She dismisses the belief that the freedom of people with disabilities is limited to the company making a profit in the economy. She, also, dismisses the school of thought in advocacy that usually forces people to get more dependent on the public policy decisions. Johnson portrays the disability in humour, honesty, and analysis. Other articles analyzing the disability are More about Harriet McBride and Getting Thrown by Johnson H.M.The implications of this reframing are that it encourages the interpretations that discourage undermining the people with disabilities in the community. The articles serve to encourag e the appreciation of such people while dismissing the incorrect beliefs that people are holding against the disabled ones. Human beings, by their nature, will prefer to do the less of thinking possible while contemplating on a concept. Reframing, therefore, provides them an easy and fast way of processing the information. Most citizens and policymakers believe that the main objective of strategizing and implementing the healthcare reform is for creating the more effective, secure and uniform access to the quality healthcare and the health insurance of the United States citizens. There exist millions of Americans who are either uninsured or do not have the substantial access to healthcare. Most of citizens live with the fear that their coverage could be deprived by such acts as illness; their employer is deciding to cut their health benefits or another probable event that is beyond their control. One of the barriers to accessing a good healthcare among many citizens, therefore, is increasing the unemployment rate among citizens, while those in the employment lack some proper healthcare benefits and are prone to any decisions their employers make concerning them. This was perceived as a problem for only the low-income earners; but this is now increasingly becoming a concern among the middle-income earners too. Secondly, another significant problem that may inhibit an access to health for all is raising the cost of the medical care. Even if the policymakers and citizens try hard to reform the healthcare sector, the experts suggest that before the government takes some vital steps towards the extension of the health coverage to more citizens it is a must to do that the healthcare costs should be maintained, first of all. There are the lacks of the universal health coverage; this causes some serious distortions in the ways of employers; employees, and other parties while making some decisions. Additionally, it is a leading hindrance in the provision and the financing of care. These distortions include some delays in the patients access to the needed care; the cost shifting, in which care providers will fix the higher insurance for some private payers in order to recover the cost from public payers underpayments; and the job lock where workers decline the better jobs because the jobs cannot of fer them some solid healthcare benefits. This will for further reduce the chances for providing the healthcare for all. Buy custom My Final Exam essay

Free Essays on The Devil In Disguise

carefully to show that Arnold is a devious yet recognizable snake. For example, the narratorsays: â€Å"And his face was a familiar face, somehow†¦sniffing as if she were a treat he was going to gobble up† (Oates 619). The omniscient capabilities Arnold shows are simply more clues that Arnold Friend is playing the role of a demon, or the devil himself. He knows too much about everything and everyone to be only a normal person, especially one who is not from around Connie’s town. Arnold claims to know all of Connie's friends and where her family is at the time of their meeting. This scares her into asking Arnold how he knows so much and his only response is, "I know... Free Essays on The Devil In Disguise Free Essays on The Devil In Disguise In Joyce Carol Oates' "Where Are you Going, Where Have You Been" there is a clear interpretation of evil in Arnold Friend’s portrayal of a demon who tries to lure Connie into his world of sex and emotion. Joyce Carol Oates seems to create scenarios of real life and center them into her story. The harsh reality she includes in this story is that there actually are demons like Arnold Friend in the world. By incorporating more life like realities in the story, Oates creates the evil of Arnold in an almost believable setting and proves that the world is full of both innocence and evil. There are many clues in the story that hint towards Arnold Friend not being a friend, but in fact a demon that has come to take Connie away. When Arnold Friend first approaches Connie, he begins to talk as if she was expecting him. He says, â€Å"I ain’t late am I?† (Oates 618). Connie has an uneasy feeling about him and feels violated by his presence. Arnold seems to be pressuring Connie from the start and is obviously not there just to take her for a ride. The "ride" that Arnold talks of could possibly even have a sexual connotation that Connie does not pick up on because she is so young and blind to the world of sin that Arnold lives in. Oates chooses her words carefully to show that Arnold is a devious yet recognizable snake. For example, the narratorsays: â€Å"And his face was a familiar face, somehow†¦sniffing as if she were a treat he was going to gobble up† (Oates 619). The omniscient capabilities Arnold shows are simply more clues that Arnold Friend is playing the role of a demon, or the devil himself. He knows too much about everything and everyone to be only a normal person, especially one who is not from around Connie’s town. Arnold claims to know all of Connie's friends and where her family is at the time of their meeting. This scares her into asking Arnold how he knows so much and his only response is, "I know...

Learn How to Conjugate Réduire (to Reduce) in French

Learn How to Conjugate Rà ©duire (to Reduce) in French Rà ©diure  is the French verb that means to reduce. This should be pretty easy to remember because the English and French words are so similar. What happens when you want to say reduced or reducing? Thats when youll need to know  rà ©duires conjugations and this lesson will show you the basics. The Basic Conjugations of  Rà ©duire The French language gives us more forms of verbs to learn then we have in English. Thats because the verb changes with every subject pronoun within each tense. This means you more words to memorize. That is only one challenge in French verb conjugations, though. Words like  rà ©duire  pose another because they dont follow any of the normal rules.  Rà ©duire  is an  irregular verb, though all  French verbs ending in  -uire  are conjugated this way. To make this easier, consider studying a few at the same time. As with any conjugation, we begin with the verb stem. In this case, that is  rà ©dui-. From there, we add a variety of endings to match the tense with the subject pronoun. As an example,  je rà ©duis  means I am reducing while  nous rà ©duisions  means we reduced. Present Future Imperfect je rduis rduirai rduisais tu rduis rduiras rduisais il rduit rduira rduisait nous rduisons rduirons rduisions vous rduisez rduirez rduisiez ils rduisent rduiront rduisaient The Present Participle of  Rà ©duire The present participle of rà ©duire is also irregular in that it adds an - sant ending to the radical. This produces the word rà ©duisant. Rà ©duire  in the Compound Past Tense The  passà © composà ©Ã‚  is a compound past tense and its used often in French. It requires the  past participle  rà ©duit  along with the present tense conjugate of the auxiliary verb  avoir. This forms phrases such as  jai rà ©duit  for I reduced and  nous avons rà ©duit  for we reduced. More Simple Conjugations of  Rà ©duire There are a few more basic conjugations you may need of  rà ©duire  at times and each has its own usage. For example,  the subjunctive  questions whether the act of reducing took place. Similarly,  the conditional  says the reduction will only happen under certain conditions. The passà © simple  and  the imperfect subjunctive  are literary tenses and found most often in formal writing. Subjunctive Conditional Pass Simple Imperfect Subjunctive je rduise rduirais rduisis rduisisse tu rduises rduirais rduisis rduisisses il rduise rduirait rduisit rduist nous rduisions rduirions rduismes rduisissions vous rduisiez rduiriez rduistes rduisissiez ils rduisent rduiraient rduisirent rduisissent For direct statements, commands, and requests when you dont want to mince words, you can use  the French imperative. When doing so, skip the subject pronoun, simplifying  tu rà ©duis  to  rà ©duis. Imperative (tu) rduis (nous) rduisons (vous) rduisez

Public Finance and Public Policy by Jonathan Gruber Essay

Public Finance and Public Policy by Jonathan Gruber - Essay Example 1.Productivity If a higher level of education will make a person more productive, then the society could benefit from education in terms of higher living standards due to the increased productivity. 2.Citizenship Education makes citizens more informed as well as active voters, which in turn has positive benefits for other people through the quality improvement of the democratic process. 3.Credit Market Failures The families’ inability to borrow to finance education is another market failure that would justify the government’s intervention. 4.Failure to maximize Family Utility The government may feel that loans are not a good solution to credit market failures because it is concerned that parents would still choose appropriate levels of education for their children. 5.Redistribution In a privately funded education model, as long as education is a normal good, wealthy families will provide more education to their children than the low-income families. 11.2 How Is The Government Involved in Education? 1.Free public Education and Crowding Out 3.olving the Crowd-Out Problem: Vouchers -Consumer Sovereignty One benefit of vouchers is that they allow individual to match closely their choices to education with their tastes. -Competition Another benefit of the vouchers is that they allow the education market to take advantage of the pressures of competition that enable the private markets to operate efficiently. 4.Problems with Educational Vouchers -Vouchers Will Lead to Segregation

How Interest Rates Affect the People Essay Example | Topics and Well Written Essays - 1250 words

How Interest Rates Affect the People - Essay Example An article was presented in the media by the Austin-American Statesman which is a part of the COX Newspapers group. The title of the Article was ‘Nasty surprise may await homeowners with adjustable mortgages’ and it was written by Susan Tompur. Basically, the article discusses how rising interest rates could negatively affect homeowners who have adjustable rate mortgages. If their interest rates rise high enough, they may not be able to make payments on their mortgages which could lead to a situation of foreclosures or for them seeking cheaper housing options. While the article considers the situation in a rather simplified manner, the real connection between interest rates and the housing market is quite complex since the setting of the interest rate is dependant on several things such as the monetary policies of the government and the direction of the economy. On the other hand, the housing market itself depends strongly on supply and demand as well as the relation to mortgage interest rates or housing finance products which are created by banks or offered by other lending associations that deal with the housing market.

Chemical Firms Plan Case Study Example | Topics and Well Written Essays - 1250 words

Chemical Firms Plan - Case Study Example The sixteen firms plan a 7.6% rise in spending for new plants and equipment in 2007 to 0.4 billion, down from 28.1% and 16.5% for 2005 and 2006 respectively. While companies surveyed in January 2006 expected to increase capital spending by 17.0, the expected increase in R&D was 4.7%, proving that priorities and spending plans can change over the course of a year. This year's group reports that it actually increased R&D by 9.0%. Of the 16 companies that provided 2007 capital spending plans, 10 expect to increase spending on new plants and equipment compared with 2006, two plan to spend the same, and four have plans to cut back. This compares with 14 that increased spending in 2006 and two that pulled back. In some cases, firms are spending on new capacity in response to customer demands. Other firms intend to make capital improvements to enhance efficiency and productivity. Ferro, for instance, says it is increasing spending to fund productivity improvement and also to underwrite restructuring programs in its electronic materials and colors segments. The firm plans to increase capital spending by 36.4% to million in 2007. Of the 14 firms surveyed on R&D spending plans, nine plan to increase spending in 2007, three plan spending cuts, a... The 14 firms in this group budgeted a combined 0.6 billion for research in 2007, up 5.8% over 2006. Their plans mark a slowdown compared with the collective 7.3% and 9.0% boost to research budgets in 2005 and 2006, respectively. Funds slated for R&D tend to move in a narrower range than those for capital improvements. So when capital budgets jump, a proportionately smaller share of the budget goes to fund research. This year, the firms in C&EN's survey expect to devote 30.3% of future-oriented funds to research, compared with the decade high of 34.8% in 2004 and the decade low of 27.7% in 1997. The combined 2007 budget of the 14 firms that supplied both R&D and capital spending data is .5 billion. Despite the slowdown in the rates of increase, the figure marks a decade high. Four years ago, in 2003, the group's future-oriented spending hit a decade low of .9 billion. A significant run-up in capital expenditures gets most of the credit for the rebound. But take inflation into account, and the funds destined for future-oriented projects won't buy nearly as much as they did 10 years ago. The .5 billion that the group plans to spend this year is only .9 billion in 1997 dollars. Because of the boost in capital spending in recent years, the ratio of investment in new equipment to investment in research has steadily increased. Inevitably, inflation whittles away at the buying power of dollars devoted to research. The .6 billion devoted to R&D by this year's group of 14 companies represents only .1 billion based on a constant 1997 dollar. However, that .1 billion also marks the inflation-adjusted decade high. The Industrial Research Institute's "R&D Trends Forecast for 2007" notes that despite a slowing housing market and wavering consumer confidence, many

Research on the finches native to the Galapagos Islands by Charles Essay

Research on the finches native to the Galapagos Islands by Charles Darwin - Essay Example This research study combined both qualitative and quantitative measures in order to gather data in order to support the concept of allopatric differentiation through the use of genetic analysis, environmental exposure, and behavioral observations. When Darwin was originally studying the species, he hypothesized that at one point there was a singular ancestral specie of finch that were spread out over the island chains through adaptive radiation. As the result of genetic mutation and diversification of the environment, different subspecies of finches developed in order to become adapted to that environment. Due to the fact that there are numerous species of finches that inhabit this isolated island chain, the specifics of taxonomic and evolutionary research have not been conducted. The researchers collected a wide spectral range of data regarding the differences between the species in order to be compared. One of the sets of data involved the recording of the sonic sounds that are cre ated by each distinct species of finch for communication. These vocal patterns were then analyzed by frequency and pitch in order to determine what characteristics were similar and which weren’t for showing evolutionary progress. ... In order to conclude whether there was any significance or validity to the study, statistical tests were used to determine the trends in the data. Some of the results showed that there was no statistical significance such as morphological traits, however there was statistical significance in the analysis of the sonic and genetic factors. The study that was conducted had a thorough way of exploring many of the different features that could impact allopatric differentiation of the species. The reason that finches are such a popular tool for biological study is because they a model organism in biology. This means that the things that are studied about the organism serve as a good model not only for just the study, but can be applied to a broad range of organisms. They are also good because they are a unique species that is native only to the Galapagos Islands, which helps control some diversity factors that could be seen biologically, behaviorally, etc. The scientists took into account not only the possible genetic factors that played a role, but also the role in which the environment played. The wealth and range of the types of data gathered allows the scientists to look on multiple fronts in regards to evolution. One of the problems with the study is that many of the variables that they are looking for cannot be controlled very well and some of the data was only the result of naturalistic observation. Therefore, it would be very difficult for scientists to replicate the studies in a lab for closer examination, lowering the internal validity. In order to gather more data on the study, the scientists should conduct a controlled longitudinal study in order to see how the finches could change over time or see if interbreeding within the populations occur

Historiography Of The Dobama Movement In Burma Essay

Historiography Of The Dobama Movement In Burma - Essay Example The Dobama Asiayone Movement was initially formed by a group of several similar-minded young individuals who were essentially consumed with the idea of attempting to try and deliver their country from the rule of the aliens. Although the different members that formed the group were seen to be drawn from quite diverse economic and social backgrounds, they were tightly bound together by an overwhelming desire to secure their country’s national independence1. The group opted to adopt the suffix of â€Å"Thakin† in their name as opposed to adopting other common suffixes such as Maung, Ko or even U. The Term â€Å"Thakin† was seen to commonly be used in reference to Master or Lord2. The first individual to attempt to promote the use of the suffix of Thakin among the country’s population was the Abbot U Sandima who had been instrumental in instructing the villagers to adopt the practice of hanging on their houses various name plates that used the Thakin titles s o as to be able to adequately develop a conscious sense of the overall superiority that the Burmans as a race had over other races. It is thought that Thankin Ba Thoung who was the founder of the Dobama Asiayone was so impressed by the adoption of these practices while visiting the village of Wetkathay that upon his eventual return to Rangoon he immediately made a suggestion to his close friends that they should try and adopt the use of the the Thakin appellation. Although his friends agreed to adopt the use of the appellation, it was noted that they adopted it in a somewhat reluctant manner3. Thakin Ba Thoung and the Founding of the Dobama Asiayone The early life of Thakin Ba Thoung the Dobama Asiayone group is found to be relatively obscure. Thoung was initially a protege of U Tun Shein who was one of the three key delegates of the Young Men’s Buddhist Association who was sent to represent the Association in London on July 7th, 1919. The association sent the three delegates to London to go and protest on matters pertaining to the Craddock Scheme. The Craddock scheme was initially proposed by Sir Reginald Craddock in 1918-1920. Although the Burmese were seen to be actively trying to gain more political rights, the scheme that was drafted by Sir Reginald Craddock was seen to widely draw massive criticism from nearly all Burmese leaders in the country. The scheme failed to placate the Burmese leaders and only served to increase their dissatisfaction. The nationalist leaders in Burma argued that it was vital for Burma to be granted a set of suitable reforms. The leaders also demanded that the government should delay any actions on their part to attempt to approve the University act until after such reforms were actually instituted4. Ba Thoung was seen to first come to public notice upon winning a translation prize in 1930 that saw him receive Rs. 1,000. Ba Thoung regularly met and discussed the country’s political and social conditions of the time with several of his young friends and in 1928, Ba Thoung and his young friends attempted to try and attract public attention to the fact that the current existing political parties were having a rather disastrous effect on the country. However, this play was soon to flop but the relatively obscure group was seen to quickly be brought to the forefront and play a critical role in the country’s political arena after the bloody event of the May 26th, 1930 Indo-Burmese riots5. The events of the Indo-Burmese riots were seen to unfold when some 2,000 Telegu dock workers organized and went on strike protesting against the Scindia Steam Navigation co. Ltd. Although the company was seen to

Interpersonal communication Term Paper Example | Topics and Well Written Essays - 1750 words

Interpersonal communication - Term Paper Example However, this is not the only or the notable component of significance in communication because of its intricate steps through which communication and culture affects one another. We have cultural etiquettes, which control the suitable appearance for the language. Furthermore, in real life situations of individuals who are engaged in issues for not pursuing the right etiquettes shows to me that the way something is introduced can scale several significance in relation to the actual implications. Though it can only be entirely true in situation of romance research, there is no precise method of â€Å"you require having some spray to be romantic.† However, the knowledge of this principle of expression may just improve what one need to get through to their loved one (Floyd, 2009). Extensively speaking, communication style differs from one ethnicity to the other because of language development. What you have to know is that theorists have characteristic distinguished verb, digital , analog and communication, nonverbal communication, elements through their language. Based on the language, a number of them measure more on one given communication in relation to the others. ... On the other hand, those who were brought up in American culture may consider this form of treatment from the loved one to be â€Å"cold† because it lacks some basic ingredients of common usual expression. One other thing is that the presenter can be highly perceptive on choosing of verbal or non-verbal nods in relation to their language training that provide introduction of likely that some given nods are juts tuned out of their treatment (Forbes & Santa, 2011). The principles and misconceptions in effective interpersonal communications A number of communication principles apply to everyday live. These principles are based on the functions of real life interpersonal communication and they are common to communication that no one should assume them. The first principle is that interpersonal communication is inevitable. Under this, when individuals state that they ceased to communicate that cannot happen because the very trial not to interact pass something. By not just words bu t by voice tone as well as through posture, gesture, and facial appearance, we often interact to those close to us. By these channels, individuals regularly get interactions from others. Furthermore, also when one is sleeping, they communicate. For this, what need to be understood is that common rules of interaction is persons are not thoughts readers or in other words individuals judge themselves though their conduct and not their intent (Floyd, 2009). The second principle is that interpersonal communication is irreversible. One cannot take back their utterance once they have been declared. The impact should unavoidably remain. In spite of the

Historiography Of The Dobama Movement In Burma Essay

Historiography Of The Dobama Movement In Burma - Essay Example The Dobama Asiayone Movement was initially formed by a group of several similar-minded young individuals who were essentially consumed with the idea of attempting to try and deliver their country from the rule of the aliens. Although the different members that formed the group were seen to be drawn from quite diverse economic and social backgrounds, they were tightly bound together by an overwhelming desire to secure their country’s national independence1. The group opted to adopt the suffix of â€Å"Thakin† in their name as opposed to adopting other common suffixes such as Maung, Ko or even U. The Term â€Å"Thakin† was seen to commonly be used in reference to Master or Lord2. The first individual to attempt to promote the use of the suffix of Thakin among the country’s population was the Abbot U Sandima who had been instrumental in instructing the villagers to adopt the practice of hanging on their houses various name plates that used the Thakin titles s o as to be able to adequately develop a conscious sense of the overall superiority that the Burmans as a race had over other races. It is thought that Thankin Ba Thoung who was the founder of the Dobama Asiayone was so impressed by the adoption of these practices while visiting the village of Wetkathay that upon his eventual return to Rangoon he immediately made a suggestion to his close friends that they should try and adopt the use of the the Thakin appellation. Although his friends agreed to adopt the use of the appellation, it was noted that they adopted it in a somewhat reluctant manner3. Thakin Ba Thoung and the Founding of the Dobama Asiayone The early life of Thakin Ba Thoung the Dobama Asiayone group is found to be relatively obscure. Thoung was initially a protege of U Tun Shein who was one of the three key delegates of the Young Men’s Buddhist Association who was sent to represent the Association in London on July 7th, 1919. The association sent the three delegates to London to go and protest on matters pertaining to the Craddock Scheme. The Craddock scheme was initially proposed by Sir Reginald Craddock in 1918-1920. Although the Burmese were seen to be actively trying to gain more political rights, the scheme that was drafted by Sir Reginald Craddock was seen to widely draw massive criticism from nearly all Burmese leaders in the country. The scheme failed to placate the Burmese leaders and only served to increase their dissatisfaction. The nationalist leaders in Burma argued that it was vital for Burma to be granted a set of suitable reforms. The leaders also demanded that the government should delay any actions on their part to attempt to approve the University act until after such reforms were actually instituted4. Ba Thoung was seen to first come to public notice upon winning a translation prize in 1930 that saw him receive Rs. 1,000. Ba Thoung regularly met and discussed the country’s political and social conditions of the time with several of his young friends and in 1928, Ba Thoung and his young friends attempted to try and attract public attention to the fact that the current existing political parties were having a rather disastrous effect on the country. However, this play was soon to flop but the relatively obscure group was seen to quickly be brought to the forefront and play a critical role in the country’s political arena after the bloody event of the May 26th, 1930 Indo-Burmese riots5. The events of the Indo-Burmese riots were seen to unfold when some 2,000 Telegu dock workers organized and went on strike protesting against the Scindia Steam Navigation co. Ltd. Although the company was seen to

Industrialization by Invitation Essay Example for Free

Industrialization by Invitation Essay Did Lewis theory of industrialization by invitation (IBI) lead to some of the social, economic and financial problems being experienced in the region? Discuss your response. Lewis’ theory of â€Å"industrialization by invitation† made a case for the possibility of the creation of a manufacturing sector in the islands in the region, contrary to the ideas proposed by the Moyne Commission. With the overpopulation of the islands, Lewis argued that non-agricultural employment opportunities were required and he saw the manufacturing industry as a means of achieving this goal. Using the theory of comparative cost, Lewis felt that industrialisation would be a viable option for the West Indian islands. He noted, however, that given the fact that that locals lacked adequate knowledge and were relatively inexperienced in this new endeavour, there would have to be a temporary reliance on foreign investors. To attract them, local governments would have to play a very active role by offering various incentives and setting up Industrial Development Corporations. Lewis based his model on Puerto Rico’s Operation Bootstrap. (Rose, 2002) states that by â€Å"early 1960’s the MDCs and some of the LDCs in the region had established the institutional and legal apparatus to accommodate the industrialization development strategy. † There was also an influx of â€Å"foreign capital and visible light manufacturing industries† (Rose, 2002). It would seem, therefore that Lewis’ theory was successful since some economic growth was seen by the MDCs. Be that as it may, closer examination would reveal that the smaller islands did not fare as well in their attempts at industrialization. In fact, even with the success of the MDCs, industrialization by invitation achieved negative results. This was because most of the industries developed as a result proved to be capital intensive rather than labour intensive, thus unemployment rates remained high. The increase in rural to urban migration and the social and political tensions experienced did nothing to improve the situation. The foreign investors did not, as Lewis envisioned, offer sufficient training and assistance to the locals. Instead, they maintained close ties with their own countries and the region was now swept up in yet another cycle of dependency. Consequently, the implementation of Lewis’ strategy can be seen as having some effect on some of the social, economic and financial problems experienced in the region. The fact remains that the countries in the region were forced to compete against each other for foreign investment thus undermining any previous attempts at integration, a situation which still exists today. Lewis’ strategy must not be thought of, though, as being wholly accountable for the region’s problems. In part, this can be seen to have arisen because the region’s governments, in implementing Lewis’ strategy, failed to take into account Puerto Rico’s close ties with the United States and their privileged access to the U. S. markets.

The Effectiveness Of Facebook Marketing

The Effectiveness Of Facebook Marketing Abstract This research proposal focuses on the effectiveness of Facebook marketing. The success of Facebook has not escaped the specialists attention, but there is a clear absence of quantitative research because there has been huge debate within the marketing community that is influencing consumer behaviour and brand perception, so, this study will help to support the debate. Many brands and small businesses have already entered the Facebook platform and due to the economic remunerations of this platform, brands with a truncated marketing budget can be lured to join the race. The purpose of this research is to, with a quantitative approach; determine whether Facebook is an effective marketing standard. An experiment will be accompanied where a sample of participants will be exposed to a selection of fictive fan pages on Facebook during one weeks time. After experimentation process and surveying fans I will be able to demonstrate the fact of considering a Facebook an effective marketing tool for businesses. 2. Introduction Facebook is a very famous social networking website which was launched in the second month of the year 2004. Seemingly, it has been studied that almost one out of 14 people in this world is a Facebook user. Facebook has become an unbeatable phenomenon by its fastest growing number of users and user friendly platform. By the time it has started, Facebook has approximately more than 500 million users. Each user is connected to an average of 140 friends which shows if a company persuades a single person to post something about their business or brand they are having the potential of reaching 140 or more. There are more than 25 billion content shared like pictures, posts and links and over 170 million things to interact with, includes pages, events, applications, games and groups (Facebook web-page, press information, 2010). Facebooks early achievements attracted investors and marketing companies to nurture their businesses with the help of its growing number of users. Many national and international companies are using the help of Facebook to market and advertise their business in order to fascinate more clients (Retrieved from: http://en.wikipedia.org/wiki/Facebook). Facebook marketing is becoming talk of the business town. Facebooks enormous user power helped multinational and national companies to build number of clients and sales of their products and services in a very short period of time. The advertiser is no longer the person in a company that decides how, when, where and whom to communicate. Nowadays it is the customer that decides which company and what information to take part of (Meadows-Klue, 2007). Facebook is thus an attractive marketing channel to reach younger consumers, and particularly interesting for new companies that do not have extensive marketing budget. As a researcher, I would like to explore more on the effectiveness of Facebook marketing. So, this research mainly focuses on the effectiveness of Facebooks marketing. 3. Problem Facebook is a young contender in communication platform and there are not many studies or researches regarding its effectiveness as a means of marketing. Deceptively, there are very few guidelines concerning what role fan pages should play in a business marketing strategy and how the brand should communicate with consumers through such a medium. The absence of scientific studies does not however reflect a lack of interest amongst advertisers and the number of businesses starting their own fan page is constantly increasing. Lately, there has also been a debate concerning the effectiveness of a creative approach versus a selling approach to marketing. This debate has been supported by extensive research and according to several studies a creative approach is to be preferred (Colliander, Erlandson and Modig, 2010). However, these results have yet to be tested on Facebook platform. The problem question that will be used to perform the research is is Facebook marketing an effective? The main purpose for this research is to investigate whether start-up companies shall use a Facebook fan page in order to enhance perceptions of brand associations and improve traditional key advertisement indicators amongst consumers. The study will also determine whether an advertiser shall adopt a creative approach rather than a strictly selling approach on Facebook. We address this study to start-up companies targeting young students. 4. Proposed Literature Review 4.1. Facebook-ing for business According to author of this article Facebook is everywhere these days, and it isnt going away. A recent report stated that 10% of total time spent on the internet is on Facebook, and it would be stupid for local businesses not to take advantage of the opportunity accessible by Facebook. Jared Todd (author) also represented some primer for business looking to reach out to customers through Facebook Invite customers, but dont be pushy: Invite customers to join the page but never push them otherwise they will get irritated. Publish your Facebook Page on Website, Twitter, or any other social networking website Run Facebook Only Promotions: Run promotions which are only accessible through Facebook. Facebook for Business: This is the process where a company can promote its products with the use of Facebook. (Retrieved from: http://whizkidkonnect.com/) The main reason why I chose this article, because of authors straight forward approach in describing benefits of Facebook, he also shows the main possible ways to get the attention of the customers. This article represents all the possible ways which make Facebook an effective marketing tool. 4.2. Viral Marketing Groups are one of the simplest ways to perform viral marketing on Facebook. It is as easy as if somebody is relaxing on a couch. It starts when members starts joining a group after that they can invite any person or a friend on Facebook by using a very unique feature called the built in Invite feature. If your members are interested and would like to join about your group, it can grow really fast. Additionally, the group name will usually appear on your members personal profile pages until they leave the group. Many people view groups as Bumper Stickers. Because profile pages are exceedingly trafficked, these links can engender a lot of clicks to a group page. (Justin Smith, 2007) (Retrieved from http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/, http://www.facebook.com/pages/Viral-marketing-tips/92274993058) Viral marketing is a part of internet marketing. The source here mainly states the meaning of viral marketing which is also known as word-of-mouth marketing. All these information is essential for a best conclusion on the research topic. There are certain parts of Facebook page that results to viral marketing such as its application that connects people with each other instantly, its fan page feature, invitation process i.e. inviting your Facebook fans or Friends for an event or gathering. This information is vital for knowing the effectiveness of Facebook marketing. (Bhavya George, Social Maximizer, 2010) (Retrieved from: http://sem-group.net/search-engine-optimization-blog/social-media/viral-marketing-on-facebook-7-points-you-just-cannot-neglect/) 4.3. Vancouver Business: Success story One success story which is about an entrepreneur who worked hard to develop a successful and profitable e-business is Sandy Stevens of Sandys Home-style Baking Company. Being healthy to channel her love of baking and sweets into a viable career, Stevens has experienced a great deal of success over the short time her e-business has been running. Based in Vancouver, Canada, Stevens was unaware of using marketing tactics that are provided online, but due to his friend encouragement she learnt all the possible to ways to market her company products through web. She done her own web designing and she also created a link with newspapers with the help of search engines like Yahoo! and Google. Now her business is blooming because of her effort and believing in online marketing and advertising (Retrieved from: http://www.biz2success.com/2010/06/anyone-can-do-it-small-e-business-success-stories/). This is a good example of how getting customers in an efficient and effective way. In terms of expenses, she spent a small portion of her money to create a platform where people can get information easily. This article will help to strengthen the topic as it demonstrates the success rate of promoting products and services through internet marketing. Facebook is a part of internet, thus, this article is essential to find out the speed of growth in business by using Facebook as a marketing tool. 4.4. Critique and Analyze The most vivacious part of this research is to provide a theory or a model that proves the effectiveness of Facebook marketing. Therefore, these are some literatures which are essential for researching on effectiveness level of Facebook marketing. In the first article, the author is primarily focused on the way to get attention of online customers and the rest of the articles are all about active Facebook users signals innovativeness of brand. It covers branding, Approach and style of a product or service that is being marketed by the company. Branding a product through web is an opportunity for those businesses who would like to increase to increase their brand value (Steven Holzner, 2009). Furthermore, it elucidates on viral marketing and its practices; it also shows how it is essential for local businesses. Lastly, it articulates on the success stories of some business that adapted internet marketing as their marketing tool (Chris Treadaway, Mari Smith, Facebook Company, 2010). Ov erall, all the research articles are deliberated to be resourceful for the research. 5. Proposed Methodology 5.1. Methodology There has been quite a buzz about social media currently, and of how it is giving the consumer increasingly more power while rapidly changing the real face of marketing. I found myself very captivated by this sensation, but was soon to realize that this open-ended belief in the influence of social media lacked some very fundamental quantitative research. I decided to fill this breach and found a great source of inspiration reading Kocken Skoghagen (2009). They had conducted quantitative research, analyzing whether Twitter was a valid marketing platform and how it should be used. With the conviction that there are many similarities between Twitter and Facebook I decided to perform an equivalent study on Facebook. Inspired by Kocken Skoghagen (2009) a deductive approach is to be applied in the research. The study is of underlying character, being that the objective is to find a connection between the acquaintance of a brand on Facebook and certain effects on consumer comportment and discernment of brand associations. A quantitative study will be held by simulating a realistic environment which I believe to obtain more general results. Respondents will be given four specific brands (i.e. fan pages) to follow on Facebook during one week and were thereafter will be asked to answer a survey. I chose to follow this experiment design despite the difficulties attached with involving a rather big test-group into a relatively time-consuming study. Our choice was greatly influenced by the fact that Kocken Skoghagen (2009) had used a similar design, which had already been proved to be successful. Moreover, I am hoping that by using a similar design as Kocken Skoghagen (2009), I will open up for an int eresting comparison between Facebook and Twitter as marketing channels. The experiment will be started by ideating four fictive brands, thus ensuring that none of the respondents would be familiar with them, and creating all the necessary fan pages. Status updtaes will be prepared and would be posted during the study. The participants will be divided into four groups. Each respondent will be given four fan pages (i.e. one for each brand) in order to follow and asked to create one friend list consisting of all fan pages he/she will be assigned. The friend list is a necessary deterrent in order to simulate a news feed (i.e. one of the sections of Faceobok) and make sure that all status updates I will like the respondents to perceive will be noticed. After the experiment, a survey will be distributed to all participants through the Facebook-mail. The participants will be given one week to answer the survey before they will get disregarded from the study. This will help to reduce the time period in order to pass between the experiment and the survey as that could have biased the study. The survey was created with the survey-tool provided by the website of Survey Monkey (www.surveymonkey.com). An exact same survey will be given to all the respondents, covering all the four brands examined. Most of the questions will be standard where respondents will be asked to determine how well they agreed with some given assertions, similar to those asked by Kocken and Skoghagen (2009). 5.2. Participants Since the study would require some involvement from the participants I realized that it would be challenging to influence people to participate unless if I have any kind of personal relationship with them. That is the reason why I decided to recruit participants to my study amongst own social networks. Nevertheless, being part of the target group I will be to involving a sample that is relatively representative with regards to the aims of the study. The target of this study is to gather almost 300 people who are interested in participating to this study. The respondents of this study will be 20 to 30 years of age. Most of the participants will be asked to become fan of selected fan pages. After this process I will be giving out a survey to all the fans. Questions in the survey will be concerning the effectiveness of Facebook marketing. 5.3. Ethical Issues All the sources and references are open and accessible through the web except information gathered directly from the company itself is not accessible. According to them any information from the company is confidential and cannot be used in any research without their permission. So I decided to send them a letter that will authorize me to gather appropriate information directly from their website. Other issue is the sample that will be collected within the same network (i.e. students of Vancouver) and this may have inhibited reliability of the scores. (Retrieved from) http://news.bbc.co.uk/2/hi/programmes/click_online/7375772.stm). 6. Project Work Plan and Deliverables Tasks to be performed Dates Time Required Final Research proposal and submit for clearance 3-11 November 2010 One week Typing 22-30 November 2010 One week Pre-test study 5-15 December 2010 Three weeks Collect Data 16th December 2010 1st march 2011 Ten weeks Process Data and make preliminary interpretation End of each month of data collection Five weeks Analyze and write report 2-30 March 2011 Two weeks Publish and discuss work findings 6-25 April 2011 Two weeks Final Thesis and submission 26th April 2011 15th May 2011 Three weeks 7. References Colliander, J. Erlandsson, S. Modig, E. (2010), Speed or Distance, Manuscript, Stockholm School of Economics; Cote, J. Chris Treadaway, Mari Smith, Facebook (Firm) (2010). Facebook marketing: an hour a day, Indianapolis: Wiley Publishing. Steven Holzner (2009). Facebook marketing : leverage social media to grow your business, Chicago: Que Publishing. Creswell, J.W. (2003). Research design. Qualitative, quantitative and mixed methods approach. Thousand Oaks, CA: Sage. Meadows-Klue (2007), Falling in Love 2.0: Relationship marketing for the Facebook generation, Journal of Direct, Data and Digital Marketing Practice, Vol. 9, Issue 3, p. 245-250; Facebook web-page, press information, http://www.facebook.com/press/info.php?statistics, 15 May 2010 http://www.facebook.com http://www.clickrmedia.com/services/social-media-marketing/facebook http://en.wikipedia.org/wiki/Facebook http://en.wikipedia.org/wiki/Criticism_of_Facebook. http://whizkidkonnect.com/ http://arc.hhs.se/download.aspx?MediumId=947 http://netbrands.net/ http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/ http://www.facebook.com/pages/Viral-marketing-tips/92274993058 http://www.biz2success.com/2010/06/anyone-can-do-it-small-e-business-success-stories/ http://sem-group.net/search-engine-optimization-blog/social-media/viral-marketing-on-facebook-7-points-you-just-cannot-neglect/ http://wilderdom.com/research/QualitativeVersusQuantitativeResearch.html http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1 http://www.sagepub.com/upm-data/10982_Chapter_4.pdf Social & Ethical Issues of Information Systems Facebook from Marielle C http://www.churchofcustomer.com/2009/10/facebook-fan-pages-are-the-future.html http://news.smh.com.au/breaking-news-technology/paypal-to-become-a-way-to-pay-for-facebook-ads-20100219-oj88.html