Summer

The leaves now searching for a new home, they flutter down on their wings of pure gold. The trees now come together, forsaken, isolated and soon to winters cold. Crickets, hedgehogs, owls too join in with the late night autumn song. To remind us another season won't be long. Christmas gifts make their showing on shelves in stores. Leaf blowers begin to go on vacation and snow shovels prepare for chores.Winter is here Everything knows from the tiny hares to the giant deer That Christmas our favorite time of the year is near. Struggling to keep in winter's cheer, Children burst out â€Å"winter is here†. Sometimes tend to gaze at the stars. On a clear winter's night maybe even Mars. When outside is a winter wonderland of snow, Passionate eyes like ember aglow. Teeth chatter like a pair of castanets. The cold seeps into our gloves until they cease to bend properly.There is no escape from the cold especially when it's in your own property Your muscles will be so numb you can barel y hop It seems like a mission just going to the first bus stop But if I do each the bus stop, I attempt to lean on it. Forgetting that in winter days, the icy biting metal that quickly imbibes all your body heat Leaving you as cold as those trees, it's an experience you loud not like to meet On winters day thin frozen puddles crack under my winter boots. To me the cracks look like gnarled fingers, twisted and knotted.Others say the cracks look like tree roots. The ground was as smooth as a cake Snow had fallen like icing powder, perfecting it to its finest point The scene so unreal one could say it was fake. The swirling white and the lush grass collided. Falling in snow the children were delighted The trees so tired it seemed they couldn't even put up a fight To keep themselves all stained white The trees dreamt of warmth All they received was the pale light only winter's Sun could give.Even the leaf stems lie frosty and sharp But it glistens like an angels harp The floor full of c rystals of ice gleam like a floor of polished white quartz Indicating aims time for winter sports. In winter people are sneezing because it is freezing As they exhale visible puffs of smoke diverge People begin to miss summers outdoor heating When witnessing the obscure clouds above finally converge. Winter winds now howl Piling up snow in adrift Tired from a lack of sleep people now scowl Misunderstanding, winters cool gift.

Adoption of Islamic Banking Essay

The intention of the study is to identify the benefits which could be drawn in Adoption of Islamic banking by conventional banks and to determine the challenges they are going to face in the adoption. The 60 respondents from various conventional, non-Muslim banks have been chosen through simple random sampling. The result of the survey for the questions regarding the awareness of the local people was considered positive in Edgware Road, London. They were mostly familiar with Islamic banking since there is already established Islamic bank in the area. The first branch of The Islamic Bank of Britain was in this area. It was also found out that a good portion non-Muslims are aware about the features of Islamic banking. A number of these non-Muslim respondents were also found to be employees of Islamic banks. The fact that Islamic Bank of Britain employs the best person for the job regardless of color, creed, gender, and ethnicity, the system makes it more familiar to non-Muslims. It may be concluded that although Islamic banking is a good alternative to the conventional banking system, it should not replace the conventional system. The benefits drawn in the adoption of Islamic banking may be a very good alternative for investors who could use either or both systems to maximize the outcome of their investment plans. Chapter 1 Introduction 1. 1 Introduction What is Islamic Banking? Islamic Baking is quite a different system compared to a conventional banking system. The Islamic banking system prohibit usury and interest categorized as riba. It is governed by Shariah where Islam does not distinguish interest and usury (Haron 1995, p. 26). Currently, there are more than 150 interest-free institutions all over the world according to the International Association of Islamic Banks. Islamic banks nowadays were also serving non-Muslim countries such as Denmark, Switzerland and other Western countries. No interest is paid nor charged in an Islamic Bank. (Haron 1995, p. 26). The pioneer Mit Ghamr Local Savings Banks was established in 1963, somewhere in Nile Delta, Egypt, a provincial rural center. Although most of the banks operate in Muslim countries, it was also extended to the Western world. An example is the Islamic Banking System International Holding which was established in Luxembourg in 1978. It is considered as the first Islamic bank in the Western soil. The establishments of these banks were followed by other Islamic banks not only serving Muslim customers but also those who expanded their operations to service non-Muslims (Haron 1995, p. 27). After more than a decade since its establishment, it was estimated that over US$20 billion to US$40 billon of assets existed in the Islamic banking system worldwide. Currently, they have grown for more than US$60 billion. A study shows that the adoption of Islamic Banking in a financial system has not led to collapse as some feared to happen (Ghannadian & Goswami 2004, p. 242). Islamic banking is also playing a very important role in resource allocation, mobilization and utilization. It means Islamic banks are also providing savings to depositors and credits to the needy. Normal deposits such as savings account, current account and investment deposits are very available to customers. Islamic banks provide financial assistance in a short or long term business and individuals. They are also involved in international trade activities (Haron 1995, p. 27). 1. 2 Research Background It is difficult to pinpoint when Islamic banking started, but consensus suggests that it took place in Egypt in the 1960’s. In the mid 1970’s, Islamic banking started to take root in other Muslim countries. The changes were explained into main factors. First, the 1970s have seen oil price shocks which led to a massive transfer of wealth for the oil-consuming to oil-producing countries. Second is the fact that the oil shock coincided with the Iranian revolution which brought about the Khomeini government and the first Islamic republic (Akacem & Gilliam 2002, p. 126). By 2003, there were about 176 Islamic banks around the world, handling over US$ 147 billion and 32 banks are in an Arab state (Info Prod Research, 2003). This form of specialized banking may help to promote growth in the developing countries (Ghannadian & Goswami 2004, p. 242). As recent as 2003, there have been news about the introduction of Islamic hedge funds which could tap into the capital of Islamic families that could be worth a trillion dollars in asset management. According to banking statistics, the growth rate of Islamic banking has outpaced the growth of traditional banking in the past decade. Transformation Oriented Developing Economies (TODEs) made the transformation of society into full pledged market based economies (MBEs) a centerpiece in overall strategies. Many structural changes are required in its financial institutions, especially that the role of a financial intermediary in supplying funds to a growing new industry is crucial. Moreover, there are times when improper resource allocation may potentially result destabilization due to either faulty risk assessments. Or because of the design of its contract could be significant in examining the implementation of an Islamic banking system and how Islamic banks can provide liquidity and aid in creating money. This is through offering transactions accounts with compensation for inflation to risk-avoiding depositors (Ghannadian & Goswami 2004, p. 242). Evolution of Islamic The first modern experiment with Islamic banking was undertaken in Egypt. The pioneering effort of projecting Islamic image was led by Ahmad El Najjar who aimed to establish a savings bank based on profit-sharing in the town of Mit Ghamr in 1963. This experiment lasted until 1967, and by that time there were nine banks operating in the country. These banks neither charged nor paid interest and invested mostly in trade and industry directly or in forms of partnership and shared their profit with the depositors. This function is essentially a savings investment institution rather than a commercial bank. The Nasir Social Bank was established in 1971, IDB established in 1974 by the Organization of Islamic countries, and was the primarily inter-governmental bank aimed at providing funds for development projects in member countries (Sohrab 1996, p. 287). In considering the adoption of Islamic banking by conventional banks, what kind of benefits may be drawn from such adoption and the challenges they are going to face in undertaking such? Most benefits that may be drawn from the adoption of Islamic banking by conventional banks come from the features of its equity financing contract. With Mudaraba (trustee financing) and Musharaka (equity participation), entrepreneurs with little means and substantial collateral are able to gain access to capital (Sohrab 1996, p. 288). In addition, few businesses are able to operate strictly on cash basis without taking on debt or selling a portion of the business just to cover shortfalls or when there is a need for expansion (Bartlett & Economy 2002, p. 184). Because of this, it will be more attractive to engage into Islamic bank equity financing than that of conventional banks offering debt financing thus, making Islamic banking more competitive with regards to innovative entrepreneurial customers.

Air Asia Essay Essay

Question : How would you describe Fernandes’ entrepreneurial strategy? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowledge about aviation as well as firsthand experience with the airline industry. He said in one of the interviews, â€Å"Go with your gut, give it your best bet and you may fail, but don’t give up† (INSEAD Knowledge, 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut. With his marketing and entrepreneurial ability, he was able to make his dream come true. Dato’ Sri Anthony Francis Fernandes – founder CEO of AirAsia 2. Entrepreneurial Strategies of Tony Fernandes. a. A good grasp of finance.Fernandes is an accountant by training and good at numbers. Educated at the London School of Economics, from 1987 to 1989 he worked as the financial controller of British tycoon Richard Branson’s Virgin Records in London. He got a good understanding of accounting and finance (Flores, 2013). b. Taking Care of Key Assets. One of Fernandes’ strengths is his caring for and nurturing good employees. He sees people as the â€Å"key asset† of any business and hopes to help develop their full potential, passions and dreams. His business offices have no walls and he seeks ideas from his staff (Speaker Ideas, n.d.). c. Steady Branding Strategy.Tony Fernandes said it took him seven years to consciously and consistently build up the AirAsia brand name and logo as distinct and internationally known (Times Internet Limited., 2014) . d. Efficient Marketing Strategy. Tony Fernandes invests in and excels in marketing. He said: â€Å"If you have a great product but no one knows about it, its history† (Flores, 2013). e. Use of Digital Technology. Fernandes believes in using digital technology for his businesses. Much of his business comes from AirAsia.com. It is part of his clever marketing strategy to make passengers discover and enjoy his website (Flores, 2013). f. Bold Vision. Tony Fernandes has a bold, global and long-range vision for his various companies. As a child, he dreamt of three things: running an airline, owning an English football club and owning a Formula One racing team (Harvey, 2012). 3. Conclusion.From the above review of the entrepreneurial strategy  of Tony Fanandes, it seems that Fernandes was very much a risk taking entrepreneur. However, the success story of Air Asia clearly reflects his skill in managing the company that revived Air Asia from its ashes. On the whole, Tony Farnandes should be an example in the history of entrepreneurship. †¢How should AirAsia respond to the challenges posed by (a) New low-fare carriers entering the Asian marketplace and (b) Low-fare strategies pursued by incumbent carriers? How would you characterize the competitive dynamics in this market? 1.For both cases, it would require Air Asia to give the best possible service at the best possible price. They should innovate and come up with new ground and in-flight services to differentiate themselves from other low-cost airlines. Air Asia should review their customer feedback and customer service parameters to effectively match the customers’ views and opinions to the services they offer. They can also introduce new concepts and enhancements to their brand of service. They must work to earn a reputation (for efficiency, punctuality, and safety) so that they could compete in terms of price and quality with the low-fare strategies pursued by incumbent carriers (Flores, 2013). 2.The best way for Air Asia to gain an edge over other budget carriers is focus on the quality of service. This includes ground services, in-flight services and on-time performance plus of course, aircraft safety which some budget carriers simply seem to flout. In addition to upping its safety and service standards, Air Asia should also chop out routes that are not as popular while increasing frequencies between airports that witness a heavy demand (Papars, n.d.). †¢How do you think the Asian passenger air transport marketplace will shake out? What lessons can be drawn from the North American and European experience? 1. The Asian passenger air transport marketplace will shake out when Asian governments impose strict regulations in the airline industries that prevent competition from flourishing. There will also be shake out if the Asian economy goes through recession again; the people would not have the relatively high purchasing power they have now. 2. The lesson that can be drawn from the North American and European experience is that business models that work in North America and Europe could also be applicable in the Asian setting. The world is becoming more globalized; the mindsets of people are also changing making it easier for them to adapt business models that are applied in other parts of the world. What is your assessment of Air Asia moving beyond its historic strength in Southeast Asia to Australia, China, India, and Europe? 1. It appears Air Asia will follow a strategy of low cost strategy to convert the large train travelling populace to flying. In India and China. Particularly,in the second fiscal quarter from July to September when the Summer school vacations starts, and their resultant family trips, conclude by June in the south where Air Asia India intends to commence operations (Agarwal, 2014) . 2. For Austrailia and Europe, it’s not the fanciest airline around and the service isn’t the most dedicated, but value for your money is probably the best reason to book a flight with the Malaysian low cost carrier. Services to and from Australia and Europe are the ones with the lowest and best prices on the market. â€Å"Now everyone can fly extra long† – The AirAsia X company slogan is quite a benchmark (Cahill, 2014). WORKS CITED Agarwal, D. (2014, May 8). Opinion: AirAsia India Granted Permission, But Should Wait to Commence Flights. Retrieved from http://www.bangaloreaviation.com/: http://www.bangaloreaviation.com/2014/05/opinion-airasia-india-granted-permission-wait-commence-flights.html Cahill, J. (2014, March 25). Review: AirAsia X Premium and Economy Class. Retrieved from http://www.gotravelyourway.com: http://www.gotravelyourway.com/2014/03/25/review-airasia-x-premium-and-economy-class/#.U_ZncPldUmM Flores, W. L. (2013, December 16). 12 Success Strategies of AirAsia Boss Tony Fernandes. Retrieved from http://www.philstar.com: http://www.philstar.com/business-life/2013/12/16/1268045/12-success-strategies-airasia-boss-tony-fernandes Harvey, C. F. (2012, November 22). Tony Fernandes — â€Å"Dream The Impossible†. Retrieved from http://www.chrisfharvey.com: http://www.chrisfharvey.com/2012/11/tony-fernandes-dream-the-impossible INSEAD Knowledge. (2007, August 26). CEO view: Tony Fernandes of AirAsia. Retrieved from http://knowledge.insead.edu/: http://knowledge.insead.edu/leadership-management/strategy/ceo-view-tony-fern

Entrepreneurship Case Study Example | Topics and Well Written Essays - 1500 words

Entrepreneurship - Case Study Example However, in recent days, the concept has been altered greatly and presently it includes several social as well as political elements. Entrepreneurship has a considerable significance in the present business scenario as consumers are greatly influenced by innovative business ideas. The world has witnessed the emergence of many eminent entrepreneurs who contributed to the growth of modern business concepts. At this juncture, this paper will evaluate the entrepreneurial success of James Caan in his venture Hamilton Bradshaw and how his attitudes, approaches, and strategies have played a major role in the success of his venture. James Caan James Caan is a UK entrepreneur who was born in 1960 in Lahore, Pakistan. Caan, who got popularity for his innovations has been developing and selling business ventures since 1985. Lahore Business School has expressed its admiration to Caan when it awarded honorary doctorate to this innovative entrepreneur. The business world witnessed Caan’s he ight of confidence when he sold his venture, the Alexander Mann Group, a company with turnover of ?130m and operations in 50 countries. Recently in 2010, Caan launched his new venture HB Real Estate into market with intent to target investments. History of Hamilton Bradshaw ‘Hamilton Bradshaw is a leading mid-market private equity firm’ which is headquartered at London and it is founded by James Caan in 20031. James Caan himself made whole investments to commence this business venture and that makes the Hamilton Bradshaw different from other similar private firms. Even though Hamilton Bradshaw is a mid-market firm, it has business interests in all sectors of the industry. It ‘invests in companies across sectors and at all stages’ irrespective of the business traditions of firms; Hamilton Bradshaw is also interested in Real Estate business and it has reserved an amount of $35 million for the purpose2. Caan got a gap year after he sold his shares in Alexander Mann, Humana Mann, and Recruitment International. During this period, Caan closely watched different market sectors in addition to his advanced management study at Harvard. From his observations, Caan identified that many industries collapsed as they had failed to develop innovative concepts, and sufficient financial sources that were highly necessary. Caan had good experience in recruitment and hence he believed that the concept of HB would play a vital role in the business world if it made equity investments in financially and strategically struggling companies. Moreover, the sale of Alexander Mann also persuaded Caan to begin this new venture. James Caan strongly believed that major portions of corporate failures can be avoided if the firms are provided with sufficient strategic advices and financial assistance. Hence, HB not only finances the companies but also closely examines their business strategies. It will also identify the most appropriate resources in order to safeguard HB’s interests in those companies. Caan also believed that inter-cooperation between international business houses would avert business failures to a large extent. Since HB is a huge company having world wide network of top performing business houses, it can assist weaker member firms to get access into HB’s global network of resources and thereby increase their operational efficiency. Caan’s admirable innovativeness is evident in the success of

Government Crime Essay Example | Topics and Well Written Essays - 1000 words

Government Crime - Essay Example I intend to discuss the topic of government crimes and some examples in this reaction essay. The civil war, the world wars I and II, the genocides, terrorism, corruption like kleptocracy in Nigeria, and violence seen in the twenty first century, all is the result of decisions taken by the political leaders who are responsible for the mass killings of thousands of people. The power games have affected not only the internal skeleton of the countries but have also inflicted bad effects on the lives of common men. The current century has seen great man slaughters in the name of government decisions. Countries, whether poor or rich, are suffering from never ending terrorism resulting in genocides. The 9/11 attacks on the Twin Towers and the Pentagon have been a negative reinforcement for political decisions of US for invasion in Iraq and Afghanistan. The search for Al-Qaeda and the aim to destroy Taliban-ization has been heavy enough for many countries. If we take a look at the history, w e come to know that many political leaders have been running their countries as if these were criminal organizations. Best examples include Adolf Hitler in Germany; Joseph Stalin in Soviet Union, Mao Zedong in China; Augusto Jose Ramon Pinochet Ugarte in Chile; and, Nicolae Ceausescu in Romania. I believe that the government crime is based on only one intention, and that is to increase the political and economic power of the leaders and the government on the cost of the common men. This is called a kleptocratic government. Kleptocracy means that, according to Mesquita et al. (2005, p.164), â€Å"the more that is available for a corrupt leader to take, the greater the private-goods focus and the less the total expenditure by the government relative to revenue.† In simpler words, kleptocracy involves such government crimes that are committed by the leaders to enhance the personal welfare rather than the welfare of the country. We can also call it government corruption. Weil (20 09, p.385) states in his work that there are many forms of government crimes, starting â€Å"from a tax inspector who accepts a bribe to overlook income on which he is supposed to collect taxes, to a mayor who trades city contracts for cash payments, all the way up to a president who grants a lucrative monopoly to his son† (Weil, 2005), nearly everybody in the governmental infrastructure is involved in crime and if not, then his survival chances in the political setup are fewer. Hence, Weil calls kleptocracy as â€Å"rule by thieves† (p. 385) which results when the corruption strengthens its roots in the government giving rise to government crimes. I have studied that economists regard government crime as a great hindrance to a country’s economic growth. However, some economists also argue that there are still a few positive effects of government crime. They argue that since a corrupt leader would want to steal for his personal interests, for this reason he will want his country to progress so that there is more enough to steal from. So, he will make sure that there is less corruption at lower levels so that more is left for him at the upper level. Also, there are some policies in the governmental setup that are harmful for the general population and thus corruption in the implementation of these policies will be beneficial. Nevertheless, these arguments are not very sound. The truth is that government crime has always been detrimental

The application of consumer behaviour theory in the practice of Essay

The application of consumer behaviour theory in the practice of Marketing - Essay Example Consumer behaviour is an effective approach to analyse the decision making process of consumers individually and in groups. This concept gives particular focus to individual consumer characteristics including demographics and behavioural variables in order to identify consumers’ needs. This paper will discuss the application of consumer behaviour theories in the practice of marketing. For this purpose, the paper will consider two theories including Maslow’s hierarchy of needs and Noel’s consumer behaviour model. Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs is a psychological approach developed by Abraham Maslow in his paper ‘A Theory of Human Motivation’ published in 1943. When human behaviour is influenced by culture, family background, and other relationships, consumer behaviour is shaped by different needs. Maslow’s hierarchy of needs gives a basic framework to evaluate why a consumer makes a particular purchase dec ision. The visual representation of the Maslow’s model is given below. (Source: Sorensen, n.d.) The Maslow’s model suggests that unmet need is the fundamental motivation for people’s every action. In addition, individuals try to meet their needs and desires in a particular hierarchy. According to the Maslow’s model, people should seek to meet their most fundamental needs before they can find solutions for their more sophisticated needs. In the pyramid above, most fundamental needs are portrayed at the bottom whereas the top part represents the need for self actualisation. Other layers reflect the need for security, love and belonging, and esteem. Maslow collectively calls the basic four layers of the pyramid as deficiency needs. Here, psychological needs represent basic physical requirements (air, food, and water) necessary for the human survival. Security needs may include personal security, financial security, health safety, security against unforeseen events like accidents (Koontz & Weihrich 2006). Likewise, the love and belonging needs represent relationships like friendship, intimacy, and family. The esteems needs indicate the human desire to feel respected. In the view of Maslow, self actualisation reflects the human desire to know what his full potential is and to achieve everything that he can (ibid). Referring to this model, psychological needs have the prime priority in an individual’s life. If an individual’s psychological needs are not met properly, he would de-prioritise all other needs and desires until these fundamental needs are met (ibid). For instance, breathing is more important for an individual to survive than financial security and friendship. If this highly prioritised need is not met, the individual’s physical condition will become worse and he will die eventually. In other words, an individual cannot try to satisfy needs like security and love and belonging unless his most fundamental ne ed (here breathing) is not met. Maslow’s hierarchy of needs can be used to explain consumer behaviour and hence it has greater applicability in the practice of marketing. This model is greatly assistable for marketers to determine what kinds of marketing efforts have to be taken to promote various products and services. Maslow claims that consumer behaviour and decision making are driven by any of the five levels of need in the hierarchy. Therefore, a marketer

Strategic management examination - case study of UK supermarkets and Essay

Tesco and the UK Grocery Retail Industry - Essay Example As noted in the previous question and also in sync with the case, it has been seen, that the Porter’s Five Forces also influence the companies to enter into the high street stores to a great extent and the below mentioned forces help understand the reasons to a great extent. Firstly, the barriers to entry are very low in this industry. Cost advantages can be minimized by smart outsourcing of production, and doing so can allow new entrants in the market with relatively little capital requirements. As seen in the case there are several small grocery stores that are being opened every single day on the high streets. These form a great threat to the super markets. However, building an appealing brand image is crucial to success, and this is where new entrants may have difficulty. Additionally, acquiring the necessary distribution points may prove challenging as a newcomer, and so some obstacles do exist for newcomers. Secondly, considering the buyer power, the current period has h ad a number of issues with the buyer power of the nation. This is mainly due to the recession. However in the case of Tesco, the threat is relatively low as the company operates on providing the customers with ‘Everyday Low Prices’. Also, in the current markets, it is the consumers who dictate what will sell and what won’t – ultimately, if they disapprove of the item, then it will not be sold. Next the supplier power, as seen in the case, since there are many suppliers in the industry, and there is little room for forward integration or differentiated inputs as many of these suppliers outsource production to the same or similar factories. In this industry it is the end consumer who must accept the product for it to be successful, and with no shortage of competing brands, the supplier has a limited ability to control the market. In the case of Tesco again this is relatively low as the company does apart from the various brands also manufacture their own bra nds. Hence this gives them an edge and allows them to be able to cope with the supplier power. Also, the threat of substitutes is relatively low in this industry.

Technology in the Tire Sector Essay Example | Topics and Well Written Essays - 750 words

Technology in the Tire Sector - Essay Example The industrial age of the early 20th century is rapidly giving way to the age of technology, which has also brought with it, added conveniences and freedoms which would never have been possible before. The most noticeable sphere where this phenomenon may be observed is in the transport industry. When Charles Goodyear invented vulcanized rubber way back in 1844, little did he realize that he was sowing the seed that would endow man with â€Å"wheels on his feet† and herald his entry into a world of freedom of movement with an ease that he would never have imagined. The very same vulcanized rubber is the standard material for tires today – those tires that help man to move around in the vehicles of his choice. Today, tire technology has evolved to such a point that they even contribute to lowering the pollution that is present in the atmosphere. Technology has made it possible for tires to be so engineered that they lower emissions from cars and thereby enhance fuel econo my and reduction of toxic pollutants of the atmosphere.[Fraschini, 2005]. These new tires are ecologically friendly because they work on the principle of lowering rolling resistance, which essentially means that the friction between the tires and the road is reduced. The tires have a lightweight high strength construction which aids in smooth rolling on the roads, producing a more fuel efficient engine and less emissions.[Fraschini, 2005]. Industrial development has already taken a toll on nature and the alarming increase in pollution levels due to vehicle emissions is a serious issue today. Therefore, developments in technology such as the ecologically friendly Potenza RE92 and the Bridgestone Ecopia tires[Fraschini, 2005] are welcome, because they represent an acceptable compromise between man’s urge to be on the move and the need to conserve the environment. Therefore, this is one instance where technology is beneficial and such

What are the effects of a new experience Essay Example | Topics and Well Written Essays - 500 words

What are the effects of a new experience - Essay Example This paper discusses some of the effects of experience. New experiences alter an individual’s concepts about the subject of experience. Let’s examine the case from the perspective of a child. Children are brave because they have no knowledge of the dangers associated with things like plugs. A child would be less than half as reluctant as an adult to intrude his finger into a plug turned on because he does not know that it can hurt. However, when the child has had an experience of being hurt by an electric shock upon the intrusion of finger into the plug at least once, he would remember for the next time the potential danger associated with the act, and would become just as reluctant to do the act in the future as an adult, because the two would have, at this stage, gained the same amount of knowledge about the dangers of electricity. From this example, it can be estimated that experiences shape an individual’s approach towards different matters of life. The chang ed perception tells an individual what course of action should be adopted in similar circumstances in the future.

Kindle Fire Research Paper Example | Topics and Well Written Essays - 750 words

Kindle Fire - Research Paper Example The decisions made by consumers are affected by this behavior and this is the reason why Kindle Fire will be marketed successfully under the behavioral segment. This approach has increased the Kindle fire sales made over the years. The rocketing sales are also controlled by the demand and supply forces such that when demand on Kindle Fire declines, the Amazon’s sales are drastically affected. Evaluation Under the behavioral approach of segmentation, the customers will be divided under various segments. Consumers will be evaluated based on their usage rate, the benefits gained, loyalty and occasion in which they use Kindle Fire. There are various ways of growing a business. The first method is as aforementioned; to attract new customers and the second way is to retain the already existing customers. For Kindle Fire to continue existing in the market, Amazon has to maintain a strong customer base (Cheshire, 2012). This is only through customer dependability. Customer loyalty is targeted as one of the behavioral approaches of consumers. The strategies applied to maintain the Kindle Fire’s loyal customers are different from those that are used in attracting new customers. Customer loyalty is hence one of the techniques of determining customers under the behavioral segmentation. ... It will be easier to identify the customer who needs change the product more often than one who does not use one so often. The other way in which Kindle buyers can be segmented according to their behavior is by identifying those who buy on occasions. Freytag and Clarke’s (2001) argument is that buying on occasion is under behavioral segmentation because the customer is likely to target the holidays and festivities when companies come up with offers at discounted prices. Such a customer base may be large since most people tend to save a lot of money for their holidays and festivities. Segmenting the Kindle Fire customer according to the benefits he or she gains is also another way of evaluating the customer’s behavior towards the product. While Kindle’s competitors, such as Google Nexus and the laptops, have their own benefits, some customers may still look for the benefits they gain from Kindle Fire tablets that they cannot get from its competitors. One of the be nefits attained from the Kindle Fire tablet and not laptops is that it is easier to transport the Kindle from one point to the other as compared to laptops. A laptop is heavier as compared to the tablet. The Kindle tablet is also beneficial to clients who are always online for business purposes or projects. The other advantage of Kindle Fire over other digital gadgets is that it easily usable in the education industry (Cheshire, 2012). This can be fused with good pricing, 24hr customer support and customization of devices for customers in order to be able to stay competitive in the market. This means using a break-up strategy where the prices are favorable as compared to other devices and being able to pack devices as per the specification of customers.

How does Socrates trial and punishment resemble those of Malcolm X Research Paper - 1

How does Socrates trial and punishment resemble those of Malcolm X Whose journey was more important or more significant - Research Paper Example Both surrendered themselves to the ideas they tried to communicate during their lives. Even if the death of Socrates was the product of legitimate trial and Malcolm X’s assassination was the result of a lynch-law, both punishments were the acts of human stupidity, killing talented leaders and making positive change virtually impossible. Some authors claim that the trial and punishment of Socrates resembles those of Malcolm X. The logic behind the claim is simple: both were prominent leaders and surrendered themselves to the ideas they were trying to communicate during their lives. Socrates lost his life, being confident that â€Å"wherever a man’s place is, whether the place which he has chosen or that in which he has been placed by a commander, there he ought to remain in the hour of danger; he should not think of death or anything but of disgrace† (Plato 9). Malcolm X, in turn, lost his life as a result of his natural striving toward justice and fairness, away from the political manipulation and deception. Those who say that the trial and punishment of Socrates and Malcolm X were similar are partially right. Like Socrates who drew his inspiration from his inner voice and other people, Malcolm X became a prominent civil rights leader and a changed man, because he had inner guts and skills to lead (Phillips 56). The movie Malcolm X tells the story of the young man’s conversion to Islam and exposes the tragedy of assassinating people as talented and spiritually rich as Malcolm X (Lee). Like Socrates, Malcolm X stands out of the crowd and seeks to communicate his message to people. Socrates disregards Athenian Gods but votes for the significance of honor, honesty, fairness, and justice (Plato 9). Malcolm X, in turn, claims that human rights are â€Å"the rights that are recognized by all nations of this earth† (Malcolmx.com). Both men fell victims to their ideas and the striving to improve the lives of thousands. Both stood in front of the crowd

Informative Speech Plan Essay Example for Free

Informative Speech Plan Essay TITLE: The Scientific Explanation of Dreams SPECIFIC SPEECH PURPOSE: To inform my audience about the scientific explanation of common dreams of humans based on theories and studies which have been gathered at the present time. THESIS STATEMENT: Finding meaning in dreams is a recent subject in the field of psychology and science, the most frequent are traumatic dreams, recurrent dreams and typical dreams, all of which have back up theories aimed to explain its occurrence. INTRODUCTION ATTENTION STEP: Have you ever felt like your dreams mean something to you? Have you ever thought that your dreams have certain connections with perhaps, the future, your life? I for one often dream about the people I’m going to see on a certain day or even the weirdest things like celebrities or my long time crushes. I dream a lot, and I can’t help but think about why I dream of the same things over and over again and why I often dream about things which much to my surprise happens when I wake up. CLARIFICATION STEP: Sleep is our body’s way of rejuvenating the brain’s memories or giving ourselves a break from all the day’s stress, pressure, exhaustion and work. But alongside it, comes dreams. All of us dream right? We dream about random thoughts, people and phenomenon. So today, I will discuss the underlying concepts and theories of the most common dreams namely, traumatic, recurrent, typical and recurring. BODY I. Dreams are defined as sequences of images, thoughts, emotions and feelings occurring reluctantly in the brain during certain stages of sleep. II. There are four types of dreams which are common to people. A. The first type is a traumatic dream. 1. Traumatic Dream is a major symptom of post-traumatic stress disorder. Traumatic dreams, now understood as a major symptom of post-traumatic stress disorder, are experienced by soldiers in war, people engulfed in natural catastrophes, individuals involved in terrible accidents, and women and children who have been raped or assaulted. They are notable because they tend to repeat the traumatic event in all its emotional detail and horror. People suffering from traumatic dreams often dread the thought of going to sleep. 2. Freud put war neurosis dreams to the side by saying that the function of dreaming, like so much else, is upset in this condition, traumatic neuroses and diverted from its purposes. Still, when it came to dream theory, Freud (1920:13) put war neurosis dreams to the side by saying that the function of dreaming, like so much else, is upset in this condition [traumatic neuroses] and diverted from its purposes. In his final formulation on dreams, he admitted that traumatic dreams did not fit his theory, but nonetheless stuck with the old theory by saying the exception does not overturn the rule (Freud, 1933:29). . Instead, we should begin with the most difficult of dreams, traumatic dreams, and search for a theory encompassing them as well as wish fulfillment dreams. 3. These dreams are real dreams experienced by the dreamer, it deals emotional problems people cannot handle, they decrease in frequency and the way these dreams reappear become images for new stressful situations. The most systematic studies on traumatic dreams concern Vietnam veterans because they can be studied in large numbers due to their common experience; then, too, they also make themselves available to researchers through VA hospitals. It is this work that makes it possible to go beyond a mere summation of a wide variety of individual instances in a search for generalizations. First, the combat soldiers who suffered later from traumatic dreams were younger, less educated, and more likely to be emotionally involved with a close buddy who was killed or injured as compared with non-sufferers with similar combat experiences. Those who did not have such dreams put up a wall between themselves and other people while in Vietnam; they decided very early not to become emotionally close to anyone (Hartmann, 1984:209). Second, the dreams begin to change slightly over time as the person recovers, gradually incorporating other elements and becoming less like the exact experience. Put another way, the traumatic dreams slowly come to resemble ordinary dreams (Hartmann, 1984:219). Third, there seems to be a decline in traumatic dreams if they are discussed in groups with other veterans who suffer from them (Wilmer, 1982). Hartmann (1984:238-239) reports early discussion also seems to decrease such dreams in those who suffer from other kinds of traumas as well. Finally, those who have recovered often suffer a relapse to the old dream content when faced with new stressorsWe draw the following implications from the work on traumatic dreams. First, such dreams should not be put aside as exceptions of one sort or another. They are legitimate, real dreams, and they are experienced as dreamlike by the dreamers. Second, these dreams deal, quite obviously, with emotional problems that have overwhelmed the person. They are about emotional events that people cannot handle or assimilate or master, to use several different words to capture aspects of the difficult experience we are here trying to comprehend. Third, the dreams decrease in frequency and become altered in content to the degree that the experience is assimilated. Fourth, the way in which the experiences sometimes reappear when new problems arise suggests the old traumas have become metaphors for new stressful situations. Traumatic dreams, then, reflect a preoccupation with problems we have not resolved. This is a possible starting point for a theory to explain what we dream about. Before making too much of one type of dream, however, it is necessary to look at the closest relative of traumatic dreams, the recurrent dream, to see what conclusions can be drawn from studying it. B. The second type is recurrent dream. 1. Recurrent dreams are often triggered by a certain life situation, a transitional phase in life or a problem that keeps coming back again and again. 1. Recurrent dreams are most often reported to begin in childhood. 2. Recurrent dreams are often reported to begin at times of stress, such as the death of a loved one, separation from parents, or the divorce of parents. C. The third type is a typical dream. 1. Typical Dreams are dreams which are very much alike for many people. 2. The most common are dreams of deceased loved ones, wedding dreams, inappropriate dress dreams and flying dreams. 3. They may disclose emotional expression of emotional preoccupations, both negative and positive, common to everyone at one time or another. D. The fourth type are repetitive dream themes and repeated dream elements 1. The recurring dream tends to reveal you real nature. 2. Recurring dreams are usually an attempt to recognize hidden problems. CONCLUSION SUMMARY STEP: Those are some of the major dreams that people have: traumatic, recurrent, typical and repetitive dreams. ACTION STEP: I look forward that we have learned something from the speech that I have rendered. Dreams have meanings, â€Å"Scientific Meanings† which can be of use to us. Knowing these theories and explanations can help us deal with dreams that we do not understand, hence they are tools for addressing some aspects in our lives. They occur inside our head, science may never tell the exact reason why these dreams occur or recur but personally understanding it will help us deviate from false beliefs about dreams and widen our perceptions about everything we experience and see in our dreams. REFERENCE: Schneider,A. and W.Domhoff. â€Å"The Quantitative Study of Dreams.† psych.ucsc.edu.17October2010.8July2011.

Juvenile offenders should be tried and punished as adults

Juvenile offenders should be tried and punished as adults A youth say 13, boy or girl, acquires a gun and shoots another youth who has been harassing them. There is no doubt they should receive some sort of punishment for their actions. However, should they receive this punishment through the Juvenile Courts or Criminal Courts? This is the question, which has no real definitive answer. However, this paper will attempt to address some important issued concerning this matter. Studies have shown that juvenile crime was on the raise during the beginning of the 1990s. During the late 1990s and into the early part of the new century these crimes have fallen slightly. However, where these crimes the same type of crimes as juveniles committed before? No these crimes have become more violent in nature due to the change in the world we live in. Therefore, in conducting research into this matter it came to show the age of the individual should not be a determining factor but the crime committed. Juveniles today commit more serious crimes than before; thus requiring them to be tried and punished as adults because of the nature of the crime, violence involved, and types of crimes. Now in dealing with the crimes being committed we cannot discuss this without first getting over a major hurdle, being age. This is the most discussed portion of any argument when dealing with juveniles and crime. At what age does a child have the ability to commit a crime? Under the common law, which all laws in the United States originated, states that a child could not commit a crime if the defense was able to prove infancy. Infancy or in other words immaturity was the guide and concluded a child could not commit an adult offense. However, what is this age and when does it or did it change? Well in order to answer these questions, we must look into our past. Children for many years were more property then identified as person. If a child did something wrong it was legal for a father to take his life. Now as time went on things changed and so did life. Progress was moving forward and children advanced along with the rest of humanity. This is evident today in that children today do things we could only dream of doing at their age. In considering this at what age, does a child show a difference between diminished responsibility and bad decision? Children today have advanced socially due to modern technology such as television, movies, and games. The time when a child killed someone but because he/she did not understand a gun with bullets can harm is no longer. Now they can still make a bad decision but at the same time adults make bad decisions and are held responsible so why not those children who do the same thing? Legislation in each state addressed this issue. The State of Arizona for example has no age limit for transferring a juvenile to criminal court. Arizona uses a variety of provisions in order to deal with juvenile crime. These include judicial wavier laws like discretionary and presumptive. In addition, procedures for dealing concurrent jurisdiction, statutory exclusion, reverse wavier and once an adult always an adult. The next part in dealing with age is the use of term delinquency as it pertains to juvenile crime. Before continuing, you must understand when dealing with juvenile crimes the term delinquency is a part of the actions involved. All juveniles who process through the Juvenile Court system obtain the label as delinquent. However, there are two types of delinquency, first are the illegal acts whether committed by an adult or juvenile. Second are status offenses, which only juveniles commit. These status offenses are those such as curfew violations, truancy, and running away from home. These acts, though they concern us, may only come into consideration when deciding to transfer a juvenile to criminal court, but are not tried themselves in criminal court. The illegal acts such as murder, robbery, rape, and so on are the crimes in which juveniles are transfer to criminal court. These crimes are the ones in which juveniles today are committing but until recently where tried in Juvenile court. In many cases, delinquency determines if a juvenile who has committed minor offenses, then commi ts a felony crime requires transferred. Under some current legislation once, a juvenile commits a felony crime they automatically are delinquent and transferred to criminal court. What is the nature of the crimes that would constitute a juvenile being transferred to criminal court? The nature of the crimes committed by juveniles has changed over the years. For example, if a juvenile took someones car without permission it was more of a prank referred to as joyriding. Today taking of the same car would be theft. Since most uses of stolen cars is for the furtherance of committing other crimes. This is just a simple example but it sets the stage for how the juvenile justice system had to evolve in order to keep up with the crimes being committed. The focus of the juvenile courts was rehabilitation of the offenders without attaching a permanent criminal record. Believing that all children had no knowledge or responsibility of the actions they committed. This relates back to the argument about age and crimes committed by juveniles. Until the 1990s juveniles, committing crimes rarely saw their case transferred to criminal court. This changed when juveniles began committing more and more adult crimes and the thought changed concerning the nature of crime as it pertain s to juveniles. Therefore, legislation adjusted the focus of the juvenile justices system correcting the nature of the crime to be the same between adults and juveniles. Juveniles who committed felony crimes were now responsible for those crimes and received the same legal process as adults. This in itself was a major change from that of the juvenile courts. Under the provisions of juvenile courts, an offender did not have any constitutional rights. In criminal court, these juveniles now received the same protections under the constitution. Now that the nature of crime changed to meet the needs of the justice system, the violence used became a concern. In the early years of the juvenile justice system, there was violence involved with certain crimes committed. However, the violence pertained more to assault and battery. As time progressed so did the juvenile criminals. Now longer were the crimes just involving assault but weapons, particularly guns became involved. Increasing the violence used while committing crimes. This also led to the increase of fear in the public concerning juvenile criminal activity. As far as weapons are concerned, the use of a gun in violent assaults exceeds that of other weapons. The juvenile offender no longer needs to be within arms range to commit crimes. The use of a gun provided for an increase in murders and attempted murders committed by juveniles. Furthermore, technology today overwhelmed juveniles with images justifying gun violence. We cannot change the advancement of technology but it should be of concern to us. The problems of being a juvenile today also influenced juvenile violence. Juveniles carrying guns to school and using them helped fuel the thought of transferring cases to criminal court. Now not all crimes committed by juveniles with the use of weapons have received transfers to criminal court. The use of a gun, which is violent, was the center point of a case in Santa Cruz County, Arizona. In this case, a juvenile found and began playing with a gun; even though he removed the magazine; he did not know the gun was still loaded. He pointed the gun at a friend and killed her. This case remained in juvenile court and the offender received a sentence of one year in jail. So what is the difference between this and a juvenile who uses a gun in a drive by shooting? The amount of violence is the same. The difference is the intent involved. This again brings up the issue of age and knowledge of the crime being committed. Juveniles who use violence during the commission of a crime know what they are doing and need to be accountable for them. Now with these changes in the n ature of crime and violence, the need to discuss the legislative statutes involved with transferring cases to criminal court. The association between psychopathic characteristics and the severity of the crime has been investigated in two studies. Brandt et al. (1997) found a correlation between the 18-itemPCL-R Total and Factor 1 scores and crime severity. Gretton, McBride, Lewis, OShaughnessy, and Hare (1994) reported that adolescent sex offenders with high PCL:YV scores threatened their victims more and used more server violence during their sexually assaultive acts then did nonpsychopathic sexual offenders. (Gacono, 2000) When dealing with juveniles and the current procedures of transferring them to criminal court, one must consider the types of crimes, which brought this about. Instead, more selective strategies seem warranted in which only the most violent youth (e.g., those employing firearms and chronic violent offenders) are targeted for criminal court processing. (Myers,D. Young, M. 2005) The seriousness of a felony crime and the fact they are being committed by juveniles lead to a fear in the public. Whether this fear is real or imagined is not the issue. The fact that juveniles are killing causes concern to many. Now the origins of the juvenile courts came about to deal with the problems of juveniles committing petty crimes and status offenses. Since that, time society has changed and life has changed. Juveniles today are involved in criminal activity that before was considered only done by adults. The violent activity of gangs increased with drug activities beginning in the early 1990 has al so supported these fears. These issues met with an outcry from the public to get control of the activities of these juvenile criminals and protect the public. As stated before Arizona has several methods for dealing with juvenile criminals. At the top level is the fact Arizona has no age limit for which the transfer of a juvenile case to criminal court. Therefore, upon the determination of the district attorney, the decision to transfer the case to criminal court can occur to any juvenile even at the age of 10. The state also has other means authorized by legislation concerning the transfer of cases. Arizona has Judicial Wavier, which contains two components. The first is discretionary, which allows for the use of discretion when determining if prosecutor transfers a case. The next is presumptive, which is when age, crime and statutory requires make transfer the mean but allows the offender to show proof that the case should not transfer. Then there is concurrent jurisdiction where the prosecutor can proceed in juvenile or criminal court as they both have authority. Statutory exclusion is for certain categories of juvenile offenders and the decision is solely with prosecutor. Then there is reverse wavier, which allows the criminal court to send the case back to juvenile court of action. Also Arizona has the once an adult/always an adult, which means once a juvenile has processed as an adult in criminal court he/she will always be processed in criminal court. Now with an understanding of how cases transfer to criminal court, we need to look at the crimes juveniles commit. Criminal statutes vary from state to state. Juvenile delinquency is a violation of state or federal law or municipal ordinance by a minor that, if committed by an adult, would constitute a crime. (Roberts, A. 2004b) However, under every state statute the crimes, which are felony crimes, remain the same. Crimes such as murder, rape, robbery, aggravated assault, are just some of the crimes. A felony crime is one in which the offender can receive one year or more in prison. Nationally the numbers of juveniles arrested for felony crimes began to increase and in most statics peaked in the mid 1990s. Even though there was a drop since that time, the numbers concerning violent crimes are still alarming. The Federal Bureau of Investigations is responsible for tracking crime statistics. Now in dealing with statistics you must take it with a grain of salt. Writers use Statistics to sway our opinions for one purpose or another. However, in taking the information just as shown, you can make you own decision. The information between 1999 and 2008 showed drops in murder/manslaughter, forcible rape, aggravated assault, burglary, larceny, motor vehicle theft, arson, and violent crime. These numbers were significant as they showed decreases above 10 percent in all but two categories. (Extract from Crime in the United States 2008.) However, those same statistics when taken in a smaller year span show much different results. Between 2004 and 2008, those same crimes showed increases in murder/manslaughter, robbery, burglary, larceny, and violent crime. All these crimes listed are felony crimes across the country. These types of crimes are which the changes in law and attitude prompted transferring juveniles to criminal court. Now is there a correlation between the reduction in some crimes and the punishments received by offenders? This is a good question, since statistics relating to crimes committed by juveniles is non-existent or of no value. However, one can conclude that the decrease can result from more juveniles incarcerated. However, there are studies, which indicate that juveniles transferred to criminal court receive less punishment, then those retained in juvenile courts. Whatever the case maybe these types of crimes are of concern throughout the public and treating these offenders as adults was a neces sary requirement. This with the other factors justified the transferring juvenile criminals to criminal courts. Age of a juvenile came into consideration when determining whether they were able to commit a felony crime. This is not the case anymore as we progressed through the years so have the juveniles. Where there was a belief they could not understand what they were doing, they now know fully their actions. Delinquent juveniles have shown there inability to respond to rehabilitation and therefore need to receive more appropriate punishments. The natures of the crimes committed by juveniles now no longer perceived to be acts of immaturity but the criminal acts they are. Juveniles can and do understand their acts and those who commit criminal activity with knowing intent should receive the same treatment as adult. There are legislative statutes to control the transfer of juveniles to criminal court. Even though they are not perfect they due provide for constitutional guaranties and only transfer those who require appropriate treatment. . There is no end in sight for the types of crimes being committed. We cannot go back in time therefore we need to treat those juvenile criminals as such and stop the glorification of committing these crimes. Reference Page Serious and Violent Juvenile Offenders. A Century of Juvenile Justice. (2002) Chicago: University Of Chicago Press, 206, 226-229. Griffin, P., Szymanski, L., Torbet, P.(1998) Trying Juveniles As Adults in Criminal Courts: An Analysis of State Transfer Provisions. New York: Diane Pub Co.. Gacono, C. (2000). The Clinical and forensic assessment of psychopathy: a practitioners guide. Mahwah, NJ . Lawrence Erlbaum Associates, Inc.. Myers, D., Young, M. (2005) How Should the Criminal Justice System Treat Juvenile Offenders?. Opposing Viewpoints Series Juvenile Crime (hardcover edition). 1 ed. Farmington Hills, MI: Greenhaven Press, 95-110. Roberts, A. (2004a) Juvenile Justice Policy. Juvenile Justice Sourcebook Past Present and Future, Edition: 3. New York: Oxford Univpr, 49-51 and 56-60. Roberts, A. (2004b) Juvenile Court. Juvenile Justice Sourcebook Past Present and Future, Edition: 3. New York: Oxford Univpr, 252-257. Roberts, A. (2004c) An Overview of Juvenile and Juvenile Delinquency. Juvenile Justice Sourcebook Past Present and Future, Edition: 3. New York: Oxford Univpr, 10,11,13,15,19,20,21. Scott, E.S., Steinberg, L.(2008). Why Crime is Different?. Rethinking Juvenile Justice. Cambridge: Harvard University Press, 94-99. Snyder, Howard N..(2000) Juvenile transfers to criminal court in the 1990s : lessons learned from four studies : summary (SuDoc J 32.20:J 98). Pittsburgh, PA: U.S. Dept Of Justice, Office Of Justice Programs, Office Of Juvenile Justice And Delinquency Prevention. The Changing Faces of Juvenile Justice (Monographs of the United Nations Crime Prevention and Criminal Justice Branch). (1978) 1st, Date Same on Title Copyright Page ed. New York City: New York University Press. Zimring, F.E..(2005) A Rational For American Juvenile Justice. American Juvenile Justice. New York: Oxford University Press, USA, 56-62. Crime in the United States 2008. FBI Federal Bureau of Investigation Homepage. N.p., n.d. Web 13 July 2010. Snyder, H., Sickmund, M., Poe-Yamagata, E. (2000) Juvenile Transfers to Criminal Court in the 1990s: Lessons Learned From Four States. National Center for Juvenile Justice: Pittsburg, PA. Griffin, P. (2008) Different from Adults: An Updated Analysis of Juvenile Transfer and Blending Sentencing Laws, With Recommendations for Reform. National Center for Juvenile Justice: Pittsburg, PA Griffin, P. (2003) Trying and Sentencing Juveniles as Adults: An Analysis of State Transfer and Blending Sentencing Laws. National Center for Juvenile Justice: Pittsburg, PA

Company Profile of Lactalis

Company Profile of Lactalis I HISTORY         Ã‚   Lactalis is a family-owned company based in Laval, Mayenne, in France. Andrà © Besnier started his cheese maker activity in 1933. It started with the name of Socià ©tà © Besnier when Andrà © Besnier collected 35 liters of milk and made 17 camemberts out of it. Since then, the company changed its name to Lactalis in 1999 and became the world leader of dairy products. Chronology Some key Dates 1933  Andrà © Besnier establishes a cheese making business 1968  Besnier creates the Prà ©sident brand 1977  Michel Besnier launches products abroad and creates the service Besnier Export 1980  The group becomes the 1st European dairy company 1986  Besnier Export becomes Besnier International 1999  The company changes its name to Groupe Lactalis 1999  Besnier International becomes Lactalis International 2005 Lactalis purchased A. McLelland and Son Limited, a Scottish based cheese manufacturer 2006  Buyout of Galbani, leader of cheese in Italy and Italian cheeses in Europe. Lactalis becomes the 2nd cheese leader worldwide. 2006 Joint venture between the Lactalis Group and Nestlà © 2010  Acquisition of Puleva in Spain, 2nd leader for milk in the country. 2010 Acquisition of; Rachels Dairy Limited, the 2nd for organic yogurts and 1st for organic flavoured big pot yogurts in the UK 2011  Acquisition of Parmalat, Italian dairy company. Lactalis becomes the 1st; dairy company in the world II COMPANY STRUCTURE AND ORGANIZATION Lactalis is a private company owned by the Besnier family, with Emmanuel Besnier, the founders grandson, as its CEO. The company employs around 75 000 people. Lactalis owns 230 industrial sites in 43 countries.Lactalis is the: à ¯Ã†â€™Ã‚   1st dairy company worldwide 1st cheese making company worldwide 1st milk collecting company in Europe 1st cheese maker in Europe The commercialization of products in Asia, Africa, Oceania, the Middle-East and in DOM-TOMs (French overseas departments and territories) is managed by Lactalis International. Divisions in Lactalis Group Lactalis cheeses Lactalis Butter Creams Lactel Lactalis AOC Lactalis consumption AFH Lactalis industry Lactalis International LNUF Lactalis feed Job sectors Procurement Milk collection Sales Finance finance controlling Industrial Information technology Legal department Supply chain Marketing Quality Research and development Human resources III AREAS OF OPERATION Industrial presence worldwide Location of offices and subsidiaries worldwide Red Subsidiaries/ Offices : Lactalis CaraÃÆ' ¯bes; Lactalis Indian Ocean; Algeria; Egypt; Saudi Arabia; Gulf CC and levant; Lactalis Japan; Lactalis China; Lactalis Hong Kong; Lactalis Vietnam; Lactalis Singapore;;;;;;;;;;;;; Grey Export Lactalis International : Sub-saharan Africa; Maghreb-Mediterranean; Rest of Asia; Pacific Blue Other: Lactalis American Group; Lactalis Europe; Lactalis Europe de lEst; Lactalis CEI; Lactalis Australia IV PRODUCTS Product Mix Lactalis Groups product mix and product lines are wide: cheese, yoghurt, milk, cream, butter, powder milk, milk drinks, milk replacers, etc. Lactalis owns a lot of prestigious brands, in France and in other places in the world. Some brands and products Cheese : Prà ©sident Rouy Lepetit Bridà ©light Galbani Rondelà © Munsters Little Friends Butter and creams : Prà ©sident Bridà ©lice Bridà ©light Primrose Galbani Milk : Lactel -; Prà ©sident Ultra-fresh : Nestlà © Nutrition : Cà ©lia Milk replacers : Lactapro Eurovo Manufacturing process Lactalis Group takes the greatest care in collecting the best milk in France and in the world. The development of the Lactalis Group has always been done in respect of human beings and in respect of their partnership with milk producers. In France and abroad, Lactalis Groups constant investments in industrial development and innovation are an insurance of the optimization of milk production. Milk collection Several conditions are necessary to guarantee the production of milk in quantity and in quality: favorable climate, availability of water, extensive agricultural areas, good diets, and technical skills. Lactalis Group has been able to draw the full potential of its dairy tradition and is now the worlds third largest milk collector with more than 18 billion litres collected annually (5.6 billion in France) and is also working in the sheep and goat milk sectors. Environment More than fifty technicians and salespeople of the Group are in contact with milk producers to provide advice and technical assistance. This ensures milk quality, respect for the environment and animal welfare. Lactalis is committed to the environment with the adoption of a charter called Cap sur lavenir (Heading for the future). This commits the firm to good animal husbandry practices, respecting animal welfare; but also to better environmental practices and the limitation of greenhouse gas emissions. Lactalis also deploys energy diagnostics producers to improve its facilities, limit gas emissions, control the temperature of heating, or improve other parameters in order to save energy, such as installing pre-coolers for milk or heat recovery units. Organic milk Lactalis has been involved in organic production for more than 20 years. With the growth of the organic market, products are more and more diverse: UHT milk, cream and butter. Lactalis became the leader in the market of organic milk with their brand Lactel. The collection of organic milk is of 135 million litres of milk, which represents 2.5% of the groups collection. Over the last five years, Lactalis has been accompanying 265 dairy farms engaged in a process of organic conversion. Cows diet Lactalis is in partnership with Valorex to help producers to optimize the feeding of cows and thus improve the quality and properties of the milk produced. The composition of the cows diet contains less soy, more grass, flax, clover, peasà ¢Ã¢â€š ¬Ã‚ ¦ This change in diet results in more than 500 less tones of imported soybeans, almost 500 new hectares of flax. (Flax seeds are rich in Omega 3 and antioxidants), 400 new hectares of grass and alfalfa, and 156 hectares of peas, fababeans, rapeseed, and lupine. This gives an enriched milk of Omega 3, with less saturated fat. It also impacts the cows metabolism and the number of tons of CO2 produced by their digestion is also reduced. V STRATEGY Lactalis strategy is about professionalism, which can be seen in its wide range of products, as in its will to give the best quality of products to its consumers.;;;;;;;;;;;;; They also support their brands abroad by organizing several marketing and commercial actions. Diversification Their main strategy is diversification. They already have a wide range of different dairy products, owning a big share of the market. Their diversification is based on large-scale milk processing in all its forms, placing stress on quality production. They aim for better breeding practices, a certification of producers, a monitoring of milk quality and sustainability. Expansion strategy Another main point of their strategy is market expansion. Buyout of other companies is their way to reach more markets and consumers locally and worldwide. They entered the ultra-fresh market by doing a joint venture with Nestlà ©, called Lactalis Nestlà © Produits Frais LNPF, owned 60 % by Lactalis. They made the acquisition of Puleva and Forlasa in 2010, which have a dominant position in Spain. They also acquired Galbani in 2006, Italys first cheese producer, and Parmalat in 2011. These are only some examples of Lactalis expansion. V FINANCIAL STRUCTURE Capital structure of Lactalis The capital structure of Lactalis shows that the Besnier family owns 100% of the firm. Emmanuel Besnier, its CEO, is the majority shareholder. Capital Structure of Lactalis, propriety of the Besnier family Turnover of the company and its distribution Financial data by year Year 2004 2005 2008 Turnover  £5.6 billion (25% abroad)  £6 billion (40% abroad)  £9.35 billion Year 2009 2010 2016 Turnover  £8.5 billion (56% abroad)  £14.7 billion (74% abroad)  £17 billion Prà ©sident is sold in 160 countries and produces more than  £1.8 billion turnover. Galbani is sold in 140 countries and produces more than  £1.5 billion turnover.      Ã‚   VI PROGRAMMES TO ATTRACT YOUNG GRADUATES The Commercial and Marketing Graduate programme allows young graduates to work as a Product Manager or Sector Manager. The Maintenance programme allows to work at several of their production sites to develop potential and broaden knowledge. The Finance controlling programme offers a 6-month internship, followed by a 24-month international internship (V.I.E). The Industrial programme is designed to transfer French dairy expertise to foreign students. It is a sandwich course programme at the Higher School of Agriculture in Angers (ESA), combining periods at school with work experience in two production sites in France with an offer of work placement after two years. REFERENCES Agro, L. (2017). Lactalis : le PDG Emmanuel Besnier en est lactionnaire majoritaire Lusine Agro. [online] usinenouvelle.com/. Available at: http://www.usinenouvelle.com/article/lactalis-le-pdg-emmanuel-besnier-en-est-l-actionnaire-majoritaire.N151974 [Accessed 21 Mar. 2017]. Anon, (2017). [online] Available at: http://www.iuf.org/sites/cms.iuf.org/files/The%20Lactalis%20Group.pdf [Accessed 21 Mar. 2017]. Groupelactalis.co.uk. (2017). Groupe Lactalis UK. [online] Available at: http://groupelactalis.co.uk/ [Accessed 21 Mar. 2017]. En.wikipedia.org. (2017). Lactalis. [online] Available at: https://en.wikipedia.org/wiki/Lactalis [Accessed 21 Mar. 2017]. Fr.wikipedia.org. (2017). Lactalis. [online] Available at: https://fr.wikipedia.org/wiki/Lactalis [Accessed 21 Mar. 2017]. Lactalisfeed.fr. (2017). Lactalis Feed | Lenfance de là ©levage. [online] Available at: http://www.lactalisfeed.fr/en/ [Accessed 21 Mar. 2017]. Lactalis-international.com. (2017). Lactalis international Accueil. [online] Available at: http://www.lactalis-international.com/ [Accessed 21 Mar. 2017]. Lactalis. (2017). Le Groupe Lactalis Lactalis. [online] Available at: http://www.lactalis.fr/ [Accessed 21 Mar. 2017].

Computer Health :: Argumentative Persuasive Essays

Computer Health Are computers really that healthy to families? Is technology healthy, period? Do computers and the Internet actually help men and women, moms and dads, children and teens, friends and relatives, young and old? Does it help finish work and give you more time, or has it destroyed your life? Computers are beneficial, but I think only in small doses. The Internet can be fun but it is also a nightmarish side to it, just like everything else in the world. You can find tons of stories on someone’s identity being stolen or teens meeting there on line friend horror stories and still no one listens. It can and will, if you don’t watch it, happen to you. Yet computers do help us connect to the ones we love when we aren’t near. And that’s always a good thing. Let’s look at computers in a business sense. Computers have replaced typewriters, calculators, and filing cabinets. Email has replaced phone message slips and inboxes. And because the computers are linked together through LAN workers can share work, files, and resources. So work is done ahead of schedule and all you can have the weekend to yourself, right? Wrong! Computers have just given you more work and a way for it to go home with you. In my view computers have just introduced more stress to our lives. Companies expected employees to do get things done in shorter periods of time and still out beat the competition, by produce bigger and better things. While work keeps moms and dads slaving to piles of work, kids are left to there own devices. The Internet is a great tool for research. It helps us explore the world but then again so will the Discovery channel, Travel channel and several other channels. When children aren’t supervised is when you can only blame yourself. There are tons of dangers on the Internet. The biggest threat to children is porn sites. I distaste that search engines don’t filter out filth like pornography. It’s annoying having it in your search results and its scary all at the same time. Perverted people violate such innocent topics. But who has the time to watch their kids’ search for information on their science fair project or while they’re playing games. Remember they’re to busy working on that proposal their boss wants or grading papers. Parents could install filters on computers but the problem is that the kids are a lot more

Stories of Success in Salome Thomas-ELs Book, I Choose to Stay Essay

The book I Choose to Stay was written by Mr. Salome Thomas-EL. In it were short stories of success, which were his success stories, and the stories of the children, that he have touched and inspired. Mr. EL is an educator; therefore, he wrote this book for its readers to know and eventually learn from his experiences as a student, a teacher, and a human being. Every human being has his own unique genetic talents and abilities. One of these abilities is intelligence. Intelligence is the ability of a person to learn and understand. In the beginning of life, every human being was born with different levels of intelligence, but the level of intelligence that we acquire from birth doesn’t entirely affect what we become or if we succeed or fail in life. This has been what Mr. EL instilled in his book. However, one student who have read the book thought, that the message of the book was that smart people succeed, while not-so-smart people fail. In my opinion, the students’ att itude about the book is wrong, because our genetics doesn’t determine our level of success. We succeed by being hard working and determined, by having sufficient time, and by having a set of people that would guide and support us as we grow. Skills and abilities are nothing compared to hard work and determination, and a positive attitude. It has been said that if you want to achieve something; you have to do your best to get it. You can’t just sit around and wait for it to come. You have to work and live your life, for you to achieve it. Salome once told his students, â€Å"If your mind can conceive and your heart can believe, you can achieve.† In addition to these words, he said â€Å"There is only one person capable of preventing you from reaching your goals, that person... ... if not because of the guidance and support of his teachers and especially his mother.† The same thing applies to his students. His students became successful, because Mr. Salome Thomas-EL was a great teacher; he cared, enlightened and guided his students to the right path. All of us have God-given abilities. And this â€Å"gift† needs to be opened, cherished and nurtured for it to be of great help in our journey of life. To succeed in life, the first thing we need to have is determination. Once we have the determination, what we need to do next is to manage and treasure the time that has been given to us. And after we have achieved those, the third thing that we need to have is a firm and strong support system. When we have all these three things with us, it would be much easier for us to succeed. What we need to succeed are merely sugar, spice and everything nice.

Original Writing Murder Story

You couldn't imagine the feeling, hearing that your wife and children have been found slain. After hearing these words eight words, everything became a blur, I didn't even hear what PC Maguire was saying I just stared, frozen to the to the carpet beneath me feet. Dead. My family, my girls, my beautiful girls gone. A feeling of sickness came over me, I was sick, over and over for about 20 minutes, I headed downstairs, avoiding the family photos which hung above the stairs hoping they would just disappear. Downstairs PC Maguire was sat waiting for me, he'd already told me how it happened but I couldn't hear. On hearing the events again I ran back to the bathroom and was vomiting until there it felt like there was nothing left apart from my cold soul, then went back to staring just sat on my bathroom floor looking at nothing for hours by the time I finally went downstairs PC Maguire and his colleague had of course gone. They'd gone to my wife Maggie's mothers for the weekend in Leeds, the last time I saw them I was rushing to get ready for work on Friday morning. Katie, my eldest was trying to get my attention she wanted me to read her a story before I left, I always read her stories before she went to bed and as I wouldn't be with her at the weekend she insisted on one now, but I didn't I was too busy flapping about trying find the paperwork for my meeting that afternoon, I kissed her on the forehead and my baby Abigail's; gave my wife a hug and ran out the door. I regret so much not reading that story, not stopping and feeding Abigail, not telling Maggie I love her, I love her more than anything in this world. A teenager found them early Monday morning behind the newsagent on his paper-round route, huddled together battered and bloodied, they'd been there all night. The police think that Maggie had stopped to go into the shop for a pack of cigarettes, leaving the girls in the car not even for a minute, but someone had taken the girls and somehow they all ended up behind the shop where they were beaten to a pulp before being strangled to death. The police have no idea to who did it and neither do I. We can't have a funeral yet due to the investigation but I've had to tell people, Maggie's parents and siblings, my parents other people have found out through the local papers and hundreds of flowers have been left by the public against the shop, but it doesn't stop the pain not even for a second. Not a minute goes by without me trying to work out who would have wante to cause such pain, and the awful feeling that it could be someone close, someone they knew and felt safe with, I'm racked with guilt, I wasn't there to protect my own family. My family was and still is an odd one, maybe that's why I wanted to have a ‘normal' family. I never knew my Dad he left before I was born and my mother never got over it, apparently he left to be with another woman who he'd also pregnant with his rotten seed. I have one brother, always a bit of a bad boy it was no surprise when he landed himself in prison for G.B.H, I hadn't seen him for over a year before he got sent down and haven't seen him since, 4 years it's a dam' shame. although my mother has tried with letters I would rather not have him in my life, I didn't want him in my family's life to be more specific. We've tried to help him in the past; he even lived with us for a few months months, but 3 months down the line he just left, no note, no â€Å"good bye† just my wife's peruse and children's piggy banks and haven't seen him since. As my family's trauma was being splashed over local news the police investigation continued, the news-agents had only had CCTV inside the store, although England has turned to a camera heaven no CCTV had been installed behind the shop where my babies were found. I was then shown the tape in which Maggie was buying her cigarettes, the tape wasn't very good quality, you couldn't even make out my wife's beautiful face.I could see the car vaguely through to open shop door. A man walked up to our family car with the girls inside opening the door picking up Abigail and taking her out of her car seat then walking away with Abby in his arms and Katie holding on to his hand. This made the police believe that the girls knew him and went willingly with him, he was wearing a hood and never looked toward to shop door so even with the bad quality we had no chance of identifying his face. Finally Maggie leaves the shop and stands motionless outside staring at the car then looking left and right; the tape came too much for me, I turned my head toward the wall, I clenched my fists, gripping onto the sweat running from each palm, equivocal emotions where in-caged within me; the instinct of anger couldn't help but be fused with the pain of guilt as the Images of what happened that day begun toying with my imagination. The girls obviously knew this man to go off with him, which surely means I know him, the worst had come to reality; memories of a not so long ago time began whispering into my ear reminding me of what once used to be the family room, the anger started possessing me as my heart started beating against my chest faster and faster before relinquishing to the floor where I sunk into a bath of my tears. The police could sense the animosity in the air and politely left. The pain slowly faded as I slowly drifted asleep on the living room floor. When I woke up I paced though my brain hacking into old memories to conclude who it could be, I start accusing my closest and dearest friends in my head, how could it be one of them†¦ how has this happened?! At that moment the doorbell rang. People had tried ringing all week but I haven't felt the will to answer, I guess now I have to face the world once again and answer; there is a pile of notes scattered across the hall that people have posted through the letterbox. I open the door, and I'm shocked to the core, it's him. I can't speak or move, He tells me he has good news, I hope he's telling me he's finally gone clean; I politely invite him in, as he passes me the stench of memorable cigarette smoke drifts across my face, I look up and down his figure as he walks into the living room, a blood stained handle was peaking from his trouser back pocket, I briskly contemplated on what it could of been the object could of pressed against, I became cognizant of what was going on, anger which once was transfixed in guilt now seemed contradictory, once again evocative visions paced though my mind. I run at him swinging in every direction with all my might, it throws him but not much he was always the tougher one. Then I feel it, the sharp pain in my hip, I step back and see the blood flowing, but I can no longer feel it I'm numb. Before I can retaliate he has me gripped round the neck, knife to my throat and before I know it I'm strapped in a chair duck tape over my mouth, around my hands and feet and also around my stomach keeping me in the chair. My brother takes down his hood and gives a wicked grin, ‘Hello Daniel' he whispers in my ear. I struggle in my chair and he just laughs, ‘Poor Danny, you were always the superior one weren't you, well look at you now! You have nothing; no one's coming to your rescue are they Danny? You're Alone.' He takes great pleasure in me what I know to be true, all the time waving his blood soaked knife around. ‘It's a shame what happened to those little kiddies isn't it Danny? Such beautiful girls just like Maggie.' He says licking his lips menacingly. I want to scream, I wanted to shout words which I've never used since my youth, but I can't so I just continue to struggle in my chair hoping to loosen the tape. ‘What about Katie? Looks an awful lot like Maggie doesn't she? Not so much like you though Daniel, that's odd isn't it?' My wrists are starting to bleed from the firmly fastened tape but I can't feel it, my clothes have turned crimson. What is he saying? ‘Remember that lovely few months I spent here with you Danny? You were trying to get me on the straight and narrow weren't you? You were so stupid, while you were busying yourself getting me on this course and that course you had no idea what was going on right here did you? In this house, in your bed, with your wife.' My hands were freed and I ripped the tape off my mouth ‘Maggie would never go anywhere near you, your scum!' I screeched. ‘Well of course she resisted, but she loved it really†¦every time.' He said slowly right in my face. I punched him. He stumbled backwards holding his jaw before chuckling to himself. ‘You idiot Danny, Katie, she's mine, or should I say she was ha' he laughed. ‘No no no no no NO!' I said it over and over trying to grab at him but the rest of me was still fastened tightly to the chair. He then explains in detail every encounter he had with my wife, my precious wife raped by a monster in my home and I knew nothing all the time I'm screaming no over and over my face soaked with tears. But I knew it was true, Maggie kept asking me to make him leave and I wouldn't because I wanted to help him, she was on edge the whole time and I just thought it was because she didn't like him. She wanted a new bed but I said no and I remember that when he'd fled with our rent money she seemed so relieved. How could I have not known? ‘I thought about her every day in prison, I loved her I wanted to be with her and my daughter. So of course when I got out she was my first stop, but she wouldn't talk to me when I came to the house. It was a different story when I had your beloved children. But she didn't want me, not nice is it Danny? When the woman you love doesn't want you so I decided if I couldn't have her, and Katie, you couldn't either so I killed them.' What about Abby? If you didn't want Abby why did you kill her too?!' I yelled. ‘It was unfortunate for her, she was just there' he shrugged. This is when my anger took hold of my and I forced my way out of my restraints, I picked up the chair and struck him once, twice, three times. He fell to the ground and I stood over him, my foot to his neck ‘You sick bastard' I cried then stood on his neck until he was gasping for air and clutching his throat, then he was gone. I fell to the ground beside him, I knew now that it was over for me too but I couldn't move, my eyes closed blood still pumping from my hip, my time is here.

Whole Foods Strategy

The familiarity I depart be presenting is safe and sound nutritions, case number seven. building block Foods is a supermarket chain housed in Austin, Texas which emphasizes inwrought and entire crossways. As of September 2009update, the political party operates 302 break ins 291 stores in 38 U. S. states and the District of capital of South Carolina six stores in Canada and louver stores in the get together Kingdom. External assessment there argon all everywhere 1 deoxycytidine monophosphate thousand grocery store stores in the United States, with a wide variety of types. Stores send from very beautiful neighborhood stores, to immense two hundred thousand fledge hind end stores.Currently, the only major rival to upstanding Foods is dealer Joes. As of 2008, they had near 300 stores in twenty five states ar still increment. Most of their stores are located in California and the pep pill east coast, and most single stores disruption out across the Unite d States. Trader Joes ordinarily has diminisheder prices than substantial Foods, entirely their stores are generally smaller in size and in selection. Another supermarket that is current to the industry, barely festering at a rapid pace is a Wegmans.With over 70 stores in the New York area, this store had 4. gazillion dollars in sales in 2008. Wegmans is consistently rated near the top of Fortunes yearbook list of the 100 best(p) companies to trim for. With the organic pabulum for thoughts market growing at such(prenominal) a fast pace, re sportinged stores, small and large-mouthed are incessantly popping up. A couple examples acknowledge the Fresh Market chain which has 86 stores in 17 states, and the Central Markets which cast off 8 stores in Texas. In addition to the unique, organic centered grocery stores, companies such as Walmart, with over 100 zillion dollars in sales, compete for the same customers that square Foods does.Kroger and Safeway round out the list of the highest grossing grocery stores in the country. Due to the sparing downturn, livelong Foods has tried to trim back some of its set to compete with all of the other growing stores in the market. SWOT Strengths Despite the economic downturn, Whole foods has a strong monetary performance. Revenues give way grown by a rate of 17 per centum over last year and this increase was dictated by 14 percent square footage growth, excluding the recently acquired Wild Oats locations.Whole Foods put down sales per gross square foot of $923,an increase of approximately 7 percent over last ear. The Strong revenue enhancement growth has helped the order to pursue its elaboration plans and improve its bargaining power in the market. The company has excessively grown through mergers and acquisitions, with approximately 32 percent of its animate square footage coming from take-overs. In supercilious 2007, Whole Foods merged with Wild Oats markets. Since the organic foods retai ling industry is mostly comprised of small local chains, mergers have renderd the company admittance to locations and they have retained experienced squad members.The company offers a broad product selection in all its stores and its large stores, also have catering go where customers can purchase made-to-order foods. Whole Foods emphasis on fresh food gives the company an edge over its competitors who usually just offer packaged foods this large product portfolio al humbleds the company to address fourfold customer segments. Weaknesses The company has a feeble international operation with just troika stores in Canada, and six in the UK.The companys operations in the UK and Canada are not yet large abounding in purchasing and distribution, resulting in relatively high product prices. Also, Whole Foods relies to a great extent on word-of-mouth publicity, which is a damage in comparison to its competitors who use print, picture and online media. The company spends small a mounts on publicise and merchandising compared to its competitors. In 2007, the company worn-out(a) 0. 5% of its total revenues on advertising. Opportunities inseparable and organic food products are one of the fastest growing categories in food retailing.There is growth in the rent for organic foods because of the increasing preferences among consumers for healthy food. The US organic food market grew by 12. 3% last year to move over a value of $15. 9 billion and is expected to hit 24 billion this year. Although organic products represent just about 2% of the total food and deglutition sales in the US, the market is growing approximately 20% annually. More consumers are preferring natural, fat-free and healthy food products. Food items containing trans-fat are losing market share to low calorie, low fat, natural and organic products. change magnitude customer preference for organic foods is apparent to impact the companys sales, assumption its leading market position in the organic grocery segment. Threats Whole Foods competitors implicate natural foods supermarkets, specialty supermarkets, warehouse social rank stores, small specialty stores and restaurants. In addition, some traditional and specialty supermarkets are also expatiateing more aggressively in marketing a range of organic foods, thereby competing directly with Whole Foods for products, customers and locations.For example, Wal-Mart announced that it will focus on the organic segment. They bespeak to become the low-price leader in organics, not just in food but clothing, electronics and other household products. Wal-Mart has already duple its organic range in fresh produce, dairy and dry food items during 2006. close to of these competitors have great financial or marketing resources than Whole Foods, and may be able to provide greater resources to promoting and change their products.Increased competition may have an adverse effect on favorableness as the result of lower sales, l ower gross profits and/or greater operating costs such as marketing. Discussion of Strategic Alternatives Faced with singular economic challenges and numerous competitors, Whole Foods inescapably to take an aggressive approach to first any challenges. By anticipating continued amour in healthy eating, Whole Foods should laughingstock children as their new customer base with the development of an organic line of products designed for children.With increased competition and economic conditions in the state they are, Whole Foods needs to expand their marketing strategy towards a more broader, interactive one. The use of Facebook and Twitter could be useful tools on the local, and global level to communicate with current and future customers. Whole Foods needs to also continue its commission to the environment. Expanding on already in address programs, such as eliminating disposable pliant bags, charitable donations and green power use, Whole Foods should take part in programs t hat upgrade animal welfare on farms and ranches. cheer perception is one of the most outstanding strategies that needs to be focused on if Whole Foods is going to overcome competing with low cost competition . Providing coupons, budget informed recipes, and money saving tips are what customers value. A in store value study can help customers locate the best deals in the store. Along with a hospitable and educated staff, these strategic alternatives can provide Whole Foods with the tools necessary to overcome the challenges it currently faces.

„the Yellow Wallpaper“: Autobiography or Fiction

Assignment The yellow-bellied Wallpaper Autobiography or fiction? Regarding the offset financial backing evidence where this absolutely account statement is regarded as an important work of feminist literature that illustrates the attitudes of the nineteenth century towards women, more specifically their mental and fleshly health which the generator tried to show harmonize to her individualised experience.The short horizontal surface is actually a first personal journal entry that was scripted by a char whose husband was a physician that had curb her to a bedroom that he had rented for the summer. The women is forbidden to work and therefore she has to hide when she is piece of writing in her journal because the husband believes that in this management she could rec over from what he calls a temporary aflutter depressiona slight hysterical endeavor which was also a common diagnosis to women in the 19th century.Furthermore, this chronicle depicts the effect of confinem ent on the storytellers mental health, which is the woman and her finalize into obsession because she has nothing to stimulate her so she becomes ghost by the pattern and the color of the wallpaper. In the end, the woman imagines that there are other women creeping most behind the patters of the wallpaper, and comes to believe that she is one of them. The woman locks herself in the room with the torn yellow wallpaper and feels that instantly that it is the only place where she feels safe and refuses to leave.There are encouraging elements within the story that makes the story an autobiography and not a fictional story. In my opinion, the way that the author writes in such(prenominal) detail and in such craze about the wallpaper only gives me certainty that the author herself experienced this craze of obsession over petty things for the simple reason of be confined and not having anything better to do since she was on recumb cure and was not allowed to be with her child, work or even write.Basically, the details that the author writes about how something simple, standardised wallpaper muckle cause an obsession rear only be written by a person that actually experienced such a feeling in such a occurrence as written in the story. Considering the second musical accompaniment evidence that Gilman herself gives a statement on wherefore she wrote The xanthous Wallpaper. The author explained that the idea for the story originated from her own personal experience as a patient and also stating that the real purpose of the story was to reachDr. S. Weir Mitchell (who was mentioned in the story itself) in order to coax him of the error in of his ways. Gilman had suffered from years of being depressed, and talked to a physician specializing in the embossment cure. He retch her on arest cure, advising her to live as domestic as possible and was forbidden to smirch and doing anything that would stimulate her brain. After three months and almost all in all giving up, Gilman decided to go against her diagnosis and brood to work and stimulate her mind again.And after she had cognize how close she had come to the worst mental illness, she wrote The xanthous Wallpaper with additions and exaggerations to illustrate her point of misdiagnosis. In conclusion, The Yellow Wallpaper is an amplify account ofCharlotte Perkins Gilmans personal experiences where after being diagnosed and put on the rest cure she eventually felt herself beginning to go slowly insane from the inactivity.However, unlike the booster rocket in her story, Gilman did not reach the point of total madness, besides she knew that her deteriorating mental condition was due to the oppressive checkup regime that was meant to cure her. In addition, Dr. Mitchell and his treatment gambling a key role in the story in the third section of the text where the protagonists husband even threatens to send her to Weir Mitchell in the fall if she does not recover soon.According to t he above arguments and the supporting facts, it can only be stated that it can be nothing more than an autobiography consisting of hyperbolise accounts of what the author was going through personally and and so giving the short story fictional elements. However, the short story is an autobiography for the simple reason of it being based on actual events and perceptions of the author, Charlotte Perkins Gilman, even if it consists of exaggerated and thus fictional elements.